Fundamentals of menu planning Paperback - 2009 - 3rd Edition
by Paul J. McVety
First line
To plan a profitable menu in the foodservice industry, the menu planner must be knowledgeable about foods, management, and financing.
From the rear cover
An essential guide for a vital foodservice skill-revised and updated
Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. This Third Edition also features:
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An updated nutrition and menu planning chapter, with new coverage of dietary guidelines, menu labeling laws, and the relationship between nutrition and health
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An expanded collection of sample menus from restaurants and hotels across the country that illustrate a wide variety of menu styles and descriptive copy
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Numerous forms, tables, and worksheets to aid in menu research, planning, and design
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New appendices and resources such as updated information on nutrition guidelines, an expanded list of culinary terminology, and cultural adaptations to the Food Guide Pyramid
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An increased number of practice problems to reinforce understanding of key concepts such as recipe costing and yield
With this accessible resource, hospitality and culinary students, restaurateurs, and other foodservice professionals will all gain a thorough understanding of how an effective and successfully planned menu is fundamental to the success and profitability of the wider foodservice enterprise.
Details
- Title Fundamentals of menu planning
- Author Paul J. McVety
- Binding Paperback
- Edition number 3rd
- Edition 3
- Pages 272
- Language ENG
- Publisher J. Wiley, Hoboken, N.J
- Date 2009
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780470072677
- Library of Congress Catalog Number 2007021310
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Fundamentals of Menu Planning
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