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Web Analytics: An Hour a Day [With CDROM] Paperback - 2007 - 1st Edition
by Avinash Kaushik
Summary
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Note: CD-ROM/DVD and other supplementary materials are not included.
Details
- Title Web Analytics: An Hour a Day [With CDROM]
- Author Avinash Kaushik
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 443
- Volumes 1
- Language ENG
- Publisher Sybex, Indianapolis
- Date June 5, 2007
- Illustrated Yes
- ISBN 9780470130650 / 0470130652
- Weight 1.53 lbs (0.69 kg)
- Dimensions 9.1 x 7.42 x 1.06 in (23.11 x 18.85 x 2.69 cm)
- Library of Congress subjects Internet users - Data processing, Web usage mining
- Dewey Decimal Code 025.04
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