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Management Mistakes and Successes
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Management Mistakes and Successes Paperback - 2010 - 10th Edition

by Robert F. Hartley


From the rear cover

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Details

  • Title Management Mistakes and Successes
  • Author Robert F. Hartley
  • Binding Paperback
  • Edition number 10th
  • Edition 10
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New Jersey
  • Date 2010-09
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • ISBN 9780470530528 / 0470530529
  • Weight 0.96 lbs (0.44 kg)
  • Dimensions 9 x 6 x 0.5 in (22.86 x 15.24 x 1.27 cm)
  • Library of Congress subjects Management
  • Library of Congress Catalog Number 2010026709
  • Dewey Decimal Code 658.4

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2011, Page 89

About the author

Bob Hartley is Professor Emeritus at Cleveland State University's College of Business. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Before coming into academia, he spent thirteen years in retailing with the predecessor of Kmart (S.S. Kresge), J.C. Penney, and Dayton-Hudson and Target. Positions held included store management, central buying and merchandise management. His first textbook, Marketing; Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing.?In 1976, the first Marketing Mistakes supplemental book was published, and brought a new approach to case studies: student-friendly books, and ones more relevant to career enhancement that existing books, In 1983, Management Mistakes was published.?He is listed in Who's Who in America, and Who's Who in the World.

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