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Marketing: Core Concepts & Applications
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Marketing: Core Concepts & Applications Hardcover - 2008

by W. Pride


From the publisher

Previous ed.: 2006. Includes bibliographical references (p. 535-547) and index.

Details

  • Title Marketing: Core Concepts & Applications
  • Author W. Pride
  • Binding Hardcover
  • Edition 2nd Edition
  • Pages 558
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons Australia, Australia
  • Date 2008
  • Illustrated Yes
  • ISBN 9780470814697 / 0470814691
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2008360400
  • Dewey Decimal Code 658.8