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22 Irrefutable Laws of Advertising: And When to Violate Them
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22 Irrefutable Laws of Advertising: And When to Violate Them Paperback - 2006

by Michael Newman


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  • Title 22 Irrefutable Laws of Advertising: And When to Violate Them
  • Author Michael Newman
  • Binding Paperback
  • Edition 1st edition
  • Pages 266
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons
  • Date January 30, 2006
  • Illustrated Yes
  • ISBN 9780470821862 / 0470821868
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 8.8 x 6 x 1 in (22.35 x 15.24 x 2.54 cm)
  • Library of Congress subjects Advertising, Sales promotion
  • Library of Congress Catalog Number 2007279466
  • Dewey Decimal Code 659

About the author

Michael Newman studied law, but soon switched to advertising. As executive creative director at Saatchi & Saatchi in Australia, during the agency's years of prolific growth, he became the country's most awarded creative director, bringing home a pride to Cannes Lions, including Australia's only Gold for TV campaigns in 2001. He sat on the agency's worldwide creative board until 2001.
He later became an executive creative director for rival group, M&C Saatchi, in South East Asia, before launching M&C Saatchi's second agency network, DNA, in Australia in early 2004.
He's been a regular columnist for trade magazines across several countries and is a sought after judge for international advertising award juries.
Michael heads the ideas company, brandnewman, and is also the author of the acclaimed advertising book, Creative Leaps.
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22 Irrefutable Laws of Advertising: And When to Violate Them
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22 Irrefutable Laws of Advertising: And When to Violate Them

by Newman, Michael

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22 Irrefutable Laws of Advertising: And When to Violate Them Newman, Michael
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22 Irrefutable Laws of Advertising: And When to Violate Them Newman, Michael

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