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Bayesian Statistics and Marketing
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Bayesian Statistics and Marketing Hardcover - 2005 - 1st Edition

by Peter E. Rossi; Greg M. Allenby; Rob McCulloch


Details

  • Title Bayesian Statistics and Marketing
  • Author Peter E. Rossi; Greg M. Allenby; Rob McCulloch
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Etobicoke, ON, Canada
  • Date 2005-12
  • ISBN 9780470863671 / 0470863676
  • Weight 1.75 lbs (0.79 kg)
  • Dimensions 10.02 x 6.97 x 1.06 in (25.45 x 17.70 x 2.69 cm)
  • Library of Congress subjects Bayesian statistical decision theory, Marketing - Mathematical models
  • Library of Congress Catalog Number 2005016418
  • Dewey Decimal Code 658.830

About the author

Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. Greg M. Allenby is the author of Bayesian Statistics and Marketing, published by Wiley.

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