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Differentiate or Die: Survival in Our Era of Killer Competition
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Differentiate or Die: Survival in Our Era of Killer Competition Paperback - 2001 - 1st Edition

by Jack Trout


First line

In the beginning, choice was not a problem.

Details

  • Title Differentiate or Die: Survival in Our Era of Killer Competition
  • Author Jack Trout
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Somerset, New Jersey, U.S.A.
  • Date September 14, 2001
  • ISBN 9780471028925 / 0471028924
  • Weight 0.64 lbs (0.29 kg)
  • Dimensions 9.06 x 5.94 x 0.65 in (23.01 x 15.09 x 1.65 cm)
  • Library of Congress Catalog Number 99059991
  • Dewey Decimal Code 658.8

About the author

JACK TROUT is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the most prestigious marketing firms in the United States, with offices in 13 countries and a client list that includes AT&T, IBM, Merrill Lynch, Sears, and other Fortune 500 companies. Recognized as one of the influential gurus of marketing, Trout was the first to popularize the idea of "positioning" products and ideas in the minds of consumers. A sought-after speaker, he is the author of numerous marketing classics including the bestselling Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, and The Power of Simplicity.
STEVE RIVKIN is coauthor of The New Positioning and The Power of Simplicity and head of a communications consulting firm whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.
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Differentiate or Die: Survival in Our Era of Killer Competition

Differentiate or Die: Survival in Our Era of Killer Competition

by Trout, Jack

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DIFFERENTIATE OR DIE: SURVIVAL I
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Differentiate or Die : Survival in Our Era of Killer Competition
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Differentiate or Die : Survival in Our Era of Killer Competition

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Differentiate or Die: Survival in Our Era of Killer Competition

by Trout, Jack

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Differentiate or Die : Survival in Our Era of Killer Competition
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Differentiate or Die : Survival in Our Era of Killer Competition

by Trout, Jack, Rivkin, Steve

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by Trout, Jack

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