Industrial Marketing Strategy Paperback - 1995 - 3rd Edition
by Frederick E. Webster; Webster; F. Webster
Praised by critics as "the best textbook on industrial marketing yet", this modern classic shows managers and executives in industrial firms how to develop customer-focused, market-driven strategies. This new paperback version contains new sections on product development, national account management, customer service, information technology, and pricing signaling.
First line
HASH(0x111440c0)
From the rear cover
Develop customer-focused, market-driven strategies for today's competitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:
- The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning
- Proven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing
- Guidelines for implementing the value proposition through distribution and marketing communications
- The role of marketing in the broader context of business and corporate-level strategic planning
- Special sections on product development, national account management, customer service, information technology, and price signaling
Details
- Title Industrial Marketing Strategy
- Author Frederick E. Webster; Webster; F. Webster
- Binding Paperback
- Edition number 3rd
- Edition 3
- Pages 384
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, New York
- Date 1995-05-01
- ISBN 9780471119890 / 047111989X
- Weight 1.11 lbs (0.50 kg)
- Dimensions 9.01 x 6.07 x 1.06 in (22.89 x 15.42 x 2.69 cm)
- Library of Congress Catalog Number 90-21501
- Dewey Decimal Code 658.8
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Industrial Marketing Strategy
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Industrial Marketing Strategy, 3rd Edition: Third Edition [Paperback] Webster Jr., Frederick E
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