Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for Decision Making Hardcover - 1995 - 1st Edition

Doug Daetz, Quality Maturity System Operations Manager, Corporate Quality, Hewlett-Packard Company, developed the training and support infrastructure for HP's QFD initiative from 1988-1991. For the past three years, Doug has supported the expansion and revision of HP's internal assessment and improvement program, the Quality Maturity System (QMS), and is himself a QMS Lead Reviewer. He earned a BE in electrical engineering from Yale and a PhD in electrical engineering and computer science from the University of California at Berkeley. Before joining HP, Doug was the director of quality at Shugart Corporation and an assistant professor of industrial engineering at Stanford University.

Bill Barnard is the developer and a practitioner and facilitator in Customer Integrated Decision Making. He now facilitates companies using the process and tools proven successful at Hewlett-Packard, AT&T/NCR, and other companies. Bill's experience includes ten years as a program manager with Hewlett-Packard, fifteen years in operations management, and four years in information systems with other Fortune 500 companies. He has pioneered the use of Quality Function Deployment (QFD) for strategy planning and integrating QFD with in-context and choice-based customer research processes. Today Bill works worldwide with clients that include Hewlett-Packard, Cincom, Motorola, Pierce and Stevens, Herman-Miller, and many others. He has a degree in computer science and is certified by the American Production and Inventory Control Society as a CPIM. Bill is coauthor of The Innovation Edge.

Rick Norman is a practitioner of QFD and Customer Integrated Decision Making. He specializes in creating collaborative environments for organizations to practice structured planning and decision making in the product development process. His current work involves merging the disciplines of QFD and systemic thinking. Rick is the founder and leader of the San Francisco Bay Area QFD Users Group and is a member of the Learning Organization Network. A former CAD/CAM manager, he is a devoted student of the product development process. He holds a bachelor's degree from the United States Military Academy at West Point.