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Marketing Research Hardcover - 1997
by David A. Aaker; V. Kumar; George S. Day
Details
- Title Marketing Research
- Author David A. Aaker; V. Kumar; George S. Day
- Binding Hardcover
- Edition 6th Edition
- Pages 792
- Volumes 1
- Language ENG
- Publisher Wiley, Somerset, New Jersey, U.S.A.
- Date 1997
- Illustrated Yes
- ISBN 9780471170693 / 0471170690
- Weight 3.51 lbs (1.59 kg)
- Dimensions 10.32 x 8.28 x 1.35 in (26.21 x 21.03 x 3.43 cm)
- Library of Congress subjects Marketing research
- Library of Congress Catalog Number 97021710
- Dewey Decimal Code 658.83
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Marketing Research
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- Used - Good
- ISBN 10 / ISBN 13
- 9780471170693 / 0471170690
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- 1
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Waltham Abbey, Essex, United Kingdom
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Marketing Research (6th ed)
by Aaker, David A.; Kumar, V.; Day, George S
- Used
- Hardcover
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- Hardcover
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- 9780471170693 / 0471170690
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Spring Branch, Texas, United States
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Wiley, 1997-11-10. Hardcover. Like New. 8x1x10. 0471170690 Hardcover. Fine. Clean, tight and unmarked.
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Marketing Research
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- Used - Good
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- 9780471170693 / 0471170690
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Waltham, Massachusetts, United States
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Wiley. Used - Good. A sound copy with only light wear. Overall a solid copy at a great price!
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Marketing Research
by Aaker, David A.; Kumar, V.; Day, George S.
- Used
- Very Good
- Hardcover
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471170693 / 0471170690
- Quantity Available
- 1
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Bere Alston, Devon, United Kingdom
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Hoboken, NJ, U.S.A.: John Wiley & Sons, Incorporated, 1998. Hardcover. Very Good. 4to.
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Marketing Research
by Kumar, V.
- Used
- Very Good
- Hardcover
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471170693 / 0471170690
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Tokyo, Japan
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New York: John Wiley & Sons Inc, 1997. Hardcover. Very Good. A crisp clean hardcover, no markings throughout, not an ex-lib: This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take a micro-macro-micro approach to presenting marketing research. They first introduce the reader to where marketing research fits into the organization and how it can help decision making. This is followed by information detailing each aspect of the process which is presented in a decision-oriented perspective to help students develop decision making skills. The concluding chapters provide a macro-level treatment of the applications of marketing research.
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Marketing Research (6th ed)
by George S. Aaker
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9780471170693 / 0471170690
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Ankara, Turkey
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$110.00$5.00 shipping to USA
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New.
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