Skip to content

Marketing Research
Stock Photo: Cover May Be Different

Marketing Research Hardcover - 1997

by David A. Aaker; V. Kumar; George S. Day


Details

  • Title Marketing Research
  • Author David A. Aaker; V. Kumar; George S. Day
  • Binding Hardcover
  • Edition 6th Edition
  • Pages 792
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A.
  • Date 1997
  • Illustrated Yes
  • ISBN 9780471170693 / 0471170690
  • Weight 3.51 lbs (1.59 kg)
  • Dimensions 10.32 x 8.28 x 1.35 in (26.21 x 21.03 x 3.43 cm)
  • Library of Congress subjects Marketing research
  • Library of Congress Catalog Number 97021710
  • Dewey Decimal Code 658.83
Back to Top

More Copies for Sale

Marketing Research
Stock Photo: Cover May Be Different

Marketing Research

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780471170693 / 0471170690
Quantity Available
1
Seller
Waltham Abbey, Essex, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.61
$11.59 shipping to USA

Show Details

Description:
Wiley. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Item Price
$4.61
$11.59 shipping to USA
Marketing Research (6th ed)
Stock Photo: Cover May Be Different

Marketing Research (6th ed)

by Aaker, David A.; Kumar, V.; Day, George S

  • Used
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780471170693 / 0471170690
Quantity Available
1
Seller
Spring Branch, Texas, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.05
$5.99 shipping to USA

Show Details

Description:
Wiley, 1997-11-10. Hardcover. Like New. 8x1x10. 0471170690 Hardcover. Fine. Clean, tight and unmarked.
Item Price
$4.05
$5.99 shipping to USA
Marketing Research
Stock Photo: Cover May Be Different

Marketing Research

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780471170693 / 0471170690
Quantity Available
1
Seller
Waltham, Massachusetts, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$5.88
$3.00 shipping to USA

Show Details

Description:
Wiley. Used - Good. A sound copy with only light wear. Overall a solid copy at a great price!
Item Price
$5.88
$3.00 shipping to USA
Marketing Research
Stock Photo: Cover May Be Different

Marketing Research

by Aaker, David A.; Kumar, V.; Day, George S.

  • Used
  • Very Good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471170693 / 0471170690
Quantity Available
1
Seller
Bere Alston, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$11.55
$7.70 shipping to USA

Show Details

Description:
Hoboken, NJ, U.S.A.: John Wiley & Sons, Incorporated, 1998. Hardcover. Very Good. 4to.
Item Price
$11.55
$7.70 shipping to USA
Marketing Research

Marketing Research

by Kumar, V.

  • Used
  • Very Good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471170693 / 0471170690
Quantity Available
1
Seller
Tokyo, Japan
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$16.92
$12.00 shipping to USA

Show Details

Description:
New York: John Wiley & Sons Inc, 1997. Hardcover. Very Good. A crisp clean hardcover, no markings throughout, not an ex-lib: This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take a micro-macro-micro approach to presenting marketing research. They first introduce the reader to where marketing research fits into the organization and how it can help decision making. This is followed by information detailing each aspect of the process which is presented in a decision-oriented perspective to help students develop decision making skills. The concluding chapters provide a macro-level treatment of the applications of marketing research.
Item Price
$16.92
$12.00 shipping to USA
Marketing Research (6th ed)
Stock Photo: Cover May Be Different

Marketing Research (6th ed)

by George S. Aaker

  • New
Condition
New
ISBN 10 / ISBN 13
9780471170693 / 0471170690
Quantity Available
1
Seller
Ankara, Turkey
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$110.00
$5.00 shipping to USA

Show Details

Description:
New.
Item Price
$110.00
$5.00 shipping to USA