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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Hardcover - 1999 - 1st Edition
by Adam Morgan
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- Title Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
- Author Adam Morgan
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 304
- Volumes 1
- Language ENG
- Publisher Wiley, New York
- Date 1999-01
- Illustrated Yes
- ISBN 9780471242093 / 0471242098
- Weight 1.09 lbs (0.49 kg)
- Dimensions 9.4 x 6.26 x 1.03 in (23.88 x 15.90 x 2.62 cm)
- Library of Congress subjects New products, Brand name products - Management
- Library of Congress Catalog Number 98028267
- Dewey Decimal Code 658.827
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
by Morgan, Adam
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by Morgan, Adam
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Wiley, 1999. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
by Adam Morgan
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by Morgan, Adam
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
by Morgan, Adam
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- 9780471242093 / 0471242098
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
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