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Perspectives on Strategy from the Boston Consulting Group
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Perspectives on Strategy from the Boston Consulting Group Hardcover - 1998

by Carl W. Stern (Editor); George Stalk (Editor)


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WHAT IS STRATEGY?

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  • Title Perspectives on Strategy from the Boston Consulting Group
  • Author Carl W. Stern (Editor); George Stalk (Editor)
  • Binding Hardcover
  • Edition U. S. EDITION
  • Pages 319
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, New York
  • Date February 1998
  • Illustrated Yes
  • ISBN 9780471248330 / 0471248339
  • Weight 1.42 lbs (0.64 kg)
  • Dimensions 9.21 x 6.22 x 1.12 in (23.39 x 15.80 x 2.84 cm)
  • Library of Congress subjects Strategic planning, Competition
  • Library of Congress Catalog Number 97043063
  • Dewey Decimal Code 658.401

About the author

CARL W. STERN is President and CEO of The Boston Consulting Group. He has been with BCG for seventeen years, and his clients have included leading international consumer packaged goods companies, financial services, and manufacturing companies. He holds an MBA from Stanford Business School.
GEORGE STALK Jr. is a senior vice president with The Boston Consulting Group, head of BCG's innovation and marketing initiatives, and comanager of BCG's Toronto office. He is coauthor of the critically acclaimed Competing Against Time, and Kaisha: The Japanese Corporation. His articles have appeared in numerous business publications, including the Harvard Business Review. He holds an MBA from the Harvard Business School.
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Perspectives on Strategy from The Boston Consulting Group
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by Editor-Carl W. Stern; Editor-George Stalk

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