Description:
Wiley, 2000. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Summary
Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." --Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." --Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." --Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." --Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." --Ronald W. Dollens, President, Guidant Corporation
Details
- Title Kellogg on Marketing
- Author Dawn Iacobucci
- Binding Hardcover
- Edition 1st edition
- Pages 448
- Volumes 1
- Language ENG
- Publisher Wiley, Somerset, New Jersey, U.S.A.
- Date January 15, 2000
- Illustrated Yes
- ISBN 9780471353997 / 047135399X
- Weight 1.69 lbs (0.77 kg)
- Dimensions 9.32 x 6.36 x 1.43 in (23.67 x 16.15 x 3.63 cm)
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 00049928
- Dewey Decimal Code 658.8
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Wiley, 1/15/2000 12:00:01 A. hardcover. Very Good. 1.4000 in x 8.8000 in x 6.4000 in. Hardback with dust jacket. Dust jacket is in good condition. Cover edges and corners in good shape. Spine is tight. Pages are clean, no markings, notes or stains. Ships from Friends bookstore to benefit Beaverton (Oregon) library.
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Kellogg on Marketing
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Wiley, 2000-01-15. Hardcover. New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,
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Kellogg on Marketing
by Iacobucci, Dawn
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- Hardcover
- ISBN 10 / ISBN 13
- 9780471353997 / 047135399X
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Mt Prospect, Illinois, United States
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Wiley, 2000-01-15. Hardcover. New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,
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$14.95
$3.99
shipping to USA
Stock Photo: Cover May Be Different
Kellogg on Marketing
by Iacobucci, Dawn
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471353997 / 047135399X
- Quantity Available
- 1
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Mt Prospect, Illinois, United States
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$14.95$3.99 shipping to USA
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Description:
Wiley, 2000-01-15. Hardcover. New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,
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$14.95
$3.99
shipping to USA