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Managing Customer Relationships: A Strategic Framework
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Managing Customer Relationships: A Strategic Framework Hardcover - 2004 - 1st Edition

by Don Peppers; Martha Rogers


Details

  • Title Managing Customer Relationships: A Strategic Framework
  • Author Don Peppers; Martha Rogers
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 516
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, U.S.A.
  • Date April 19, 2004
  • Illustrated Yes
  • ISBN 9780471485902 / 047148590X
  • Weight 2.47 lbs (1.12 kg)
  • Dimensions 10.16 x 7.28 x 1.6 in (25.81 x 18.49 x 4.06 cm)
  • Library of Congress subjects Customer relations - Management, Relationship marketing
  • Library of Congress Catalog Number 2003020608
  • Dewey Decimal Code 658.812

About the author

DON PEPPERS and MARTHA ROGERS, PhD, are the founding partners of Peppers and Rogers Group, a Carlson Marketing Group Company based in Norwalk, Connecticut (www.1to1.com). They are the coauthors of five bestselling books about one-to-one customer relationships and were named by Business 2.0 magazine as two of the most important business gurus of all time. Peppers was formerly the CEO of a top-20 direct marketing agency, and Rogers is an adjunct professor at The Fuqua School of Business at Duke University, as well as Codirector of the Teradata Center for Customer Relationship Management at Duke University (www.teradataduke.org).
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Managing Customer Relationships: A Strategic Framework
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Managing Customer Relationships: A Strategic Framework

by Peppers, Don, Rogers, Martha

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Managing Customer Relationships : A Strategic Framework
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Managing Customer Relationships : A Strategic Framework

by Rogers, Martha, Peppers, Don

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Managing Customer Relationships : A Strategic Framework

Managing Customer Relationships : A Strategic Framework

by Don Peppers; Martha Rogers

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Managing Customer Relationships : A Strategic Framework

by Don Peppers; Martha Rogers

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Managing Customer Relationships : A Strategic Framework
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Managing Customer Relationships : A Strategic Framework

by Rogers, Martha, Peppers, Don

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ISBN 10 / ISBN 13
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Managing Customer Relationships : A Strategic Framework
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Managing Customer Relationships : A Strategic Framework

by Rogers, Martha, Peppers, Don

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ISBN 10 / ISBN 13
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Managing Customer Relationships : A Strategic Framework
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Managing Customer Relationships : A Strategic Framework

by Rogers, Martha, Peppers, Don

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ISBN 10 / ISBN 13
9780471485902 / 047148590x
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Managing Customer Relationships: A Strategic Framework
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Managing Customer Relationships: A Strategic Framework

by Peppers, Don; Rogers, Martha

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Wiley, 2004-04-19. Hardcover. Good. This listing is for (Managing Customer Relationships: A Strategic Framework). This edition is very similar to ISBN 0470423471 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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Managing Customer Relationships: A Strategic Framework
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Managing Customer Relationships: A Strategic Framework

by Peppers, Don, Rogers, Martha

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ISBN 10 / ISBN 13
9780471485902 / 047148590x
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Managing Customer Relationships: A Strategic Framework
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Managing Customer Relationships: A Strategic Framework

by Peppers, Don, Rogers, Martha

  • Used
Condition
New
ISBN 10 / ISBN 13
9780471485902 / 047148590x
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Seller
Frederick, Maryland, United States
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