Introducing Marketing Research Paperback - 2002 - 1st Edition
by Paul Baines; Bal Chansarkar
First line
This chapter begins with a definition of what marketing research is and then looks at the three research designs commonly used in the marketing research process.
From the rear cover
Baines and Chansarkar have written an introductory text for marketing and marketing research students. In addition, the text will appeal to marketing research practitioners new to the industry and marketing managers who commission research projects in the course of their work. The unique feature of the book is its balance between qualitative and quantitative aspects of marketing research. It includes extended coverage of important topics including international marketing research, business to business marketing research, secondary data collection and internet marketing research.
* The authors have adopted a practical focus including numerous recent examples of research projects from their own consultancy and work experience.
* The book is split into three parts: research design and methods, statistical considerations and contexts in marketing research.
* The chapters are structured with work assignments as well as content so that the book can be used to conduct a twelve-part course in marketing research. Supplementary slides on the book's website (see below) will provide further material for either educators or market research trainers.
Forewords by Robert M. Worcester, Chairman, MORI and Visiting Professor at the London School of Economics and Dr David Smith, Chairman, Citigate DVL and Visiting Professor at the University of Hertfordshire Business School.
"...an excellent introductory marketing text. The examples and practical focus employed throughout make it both accessible and informative for student and practitioner alike" Dr John White, Senior Lecturer in Marketing, University of Plymouth
"Introducing Marketing Research is a text that clearly identifies the recursive and interdependent nature of the decision variables involved in the development of an effective research project. This alone distinguishes it from other marketing texts where the research process is presented as a set of linear, independent set of decisions which follow neatly one after the other to lead to a conclusion.It is also a text which will, by its project focus, serve as both a reference in a practitioner's professional library and as an introductory textbook for marketing undergraduates, postgraduates and other students in non-marketing courses who have an interest in the area."Joel Haire, Lecturer in Market Research, Swinburne University, Melbourne
Supplementary materials for lecturers adopting Introducing Marketing Research can be found on the website.
Details
- Title Introducing Marketing Research
- Author Paul Baines; Bal Chansarkar
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 368
- Volumes 1
- Language ENG
- Publisher Wiley, U.S.A.
- Date May 15, 2002
- Illustrated Yes
- Features Glossary, Illustrated, Index, Table of Contents
- ISBN 9780471497707 / 0471497703
- Weight 1.45 lbs (0.66 kg)
- Dimensions 9.24 x 7.52 x 0.9 in (23.47 x 19.10 x 2.29 cm)
- Library of Congress subjects Marketing research
- Library of Congress Catalog Number 2002072360
- Dewey Decimal Code 658.83
More Copies for Sale
Introducing Marketing Research
by Baines, P. and Chansarker, B.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471497707 / 0471497703
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
-
$2.66$16.51 shipping to USA
Show Details
Introducing Marketing Research
by Baines, P. and Chansarker, B.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471497707 / 0471497703
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
-
$2.66$16.51 shipping to USA
Show Details
Introducing Marketing Research
by Baines, P. and Chansarkar, B.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471497707 / 0471497703
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
-
$3.24$16.51 shipping to USA
Show Details
Introducing Marketing Research
by Baines, P. and Chansarkar, B.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471497707 / 0471497703
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
-
$3.24$16.51 shipping to USA
Show Details
Introducing Marketing Research
by Baines, P. and Chansarkar, B.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471497707 / 0471497703
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
-
$3.24$16.51 shipping to USA
Show Details
Introducing Marketing Research
by Baines, P. and Chansarkar, B.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471497707 / 0471497703
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
-
$3.24$16.51 shipping to USA
Show Details
Introducing Marketing Research
by Baines, P. and Chansarkar, B.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471497707 / 0471497703
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
-
$3.24$16.51 shipping to USA
Show Details
Introducing Marketing Research
by Baines, P. and Chansarkar, B.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780471497707 / 0471497703
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
-
$3.24$16.51 shipping to USA
Show Details
Introducing Marketing Research
by Chansarkar, Bal, Baines, Paul
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780471497707 / 0471497703
- Quantity Available
- 1
- Seller
-
Dunfermline, Fife, United Kingdom
- Item Price
-
$5.50$10.00 shipping to USA
Show Details
Introducing Marketing Research
by Chansarkar, Bal, Baines, Paul
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780471497707 / 0471497703
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
$11.31FREE shipping to USA