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Write Great Ads: A Step-By-Step Approach
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Write Great Ads: A Step-By-Step Approach Paperback - 1990 - 1st Edition

by Erica Levy Klein

WRITE GREAT ADS takes the mystery out of copy writing and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. This one-of-a-kind workbook breaks advertising down into simple steps that anyone can master and enjoy.


From the rear cover

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn:

  • How to zero in on the key features and benefits of your ad
  • How to write a headline that really sells
  • How to come up with an original, effective selling concept
  • How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!
This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."

Details

  • Title Write Great Ads: A Step-By-Step Approach
  • Author Erica Levy Klein
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher Trade Paper Press, New York
  • Date 1990-02-01
  • Features Bibliography, Glossary, Index
  • ISBN 9780471507031 / 0471507032
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 9.24 x 5.84 x 1.14 in (23.47 x 14.83 x 2.90 cm)
  • Library of Congress subjects Advertising copy
  • Library of Congress Catalog Number 89027914
  • Dewey Decimal Code 659

About the author

ERICA LEVY KLEIN is President of Klein & Kroll, Inc., a St. Louis marketing agency, an instructor at the Washington University Department of Journalism and Communications, and a nationally syndicated newspaper columnist.
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Write Great Ads: A Step-By-Step Approach
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Write Great Ads: A Step-By-Step Approach

by Klein, E. L.

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John Wiley & Sons, 1990. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780471507031
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Write Great Ads : A Step-By-Step Approach

Write Great Ads : A Step-By-Step Approach

by Erica Levy Klein

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Write Great Ads : A Step-By-Step Approach

Write Great Ads : A Step-By-Step Approach

by Erica Levy Klein

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Write Great Ads: A Step by Step Approach
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Write Great Ads: A Step by Step Approach

by Erica Levy Klein/ Eric A Klein

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Write Great Advertisements: A Step-by-step Approach
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Write Great Advertisements: A Step-by-step Approach

by Eric A. Klein

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Write Great Ads: A Step-by-Step Approach
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Write Great Ads: A Step-by-Step Approach

by Klein, Erica Levy

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Write Great Ads: A Step-by-Step Approach
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Write Great Ads: A Step-by-Step Approach

by Erica Levy Klein; Bob Bly [Foreword]

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