Write Great Ads: A Step-By-Step Approach Paperback - 1990 - 1st Edition
by Erica Levy Klein
WRITE GREAT ADS takes the mystery out of copy writing and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. This one-of-a-kind workbook breaks advertising down into simple steps that anyone can master and enjoy.
From the rear cover
You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn:
- How to zero in on the key features and benefits of your ad
- How to write a headline that really sells
- How to come up with an original, effective selling concept
- How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!
Details
- Title Write Great Ads: A Step-By-Step Approach
- Author Erica Levy Klein
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 192
- Volumes 1
- Language ENG
- Publisher Trade Paper Press, New York
- Date 1990-02-01
- Features Bibliography, Glossary, Index
- ISBN 9780471507031 / 0471507032
- Weight 0.65 lbs (0.29 kg)
- Dimensions 9.24 x 5.84 x 1.14 in (23.47 x 14.83 x 2.90 cm)
- Library of Congress subjects Advertising copy
- Library of Congress Catalog Number 89027914
- Dewey Decimal Code 659
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Write Great Ads: A Step-By-Step Approach
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Write Great Ads : A Step-By-Step Approach
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Write Great Ads: A Step by Step Approach
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Write Great Advertisements: A Step-by-step Approach
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Write Great Ads: A Step-by-Step Approach
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Write Great Ads: A Step-by-Step Approach
by Erica Levy Klein; Bob Bly [Foreword]
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