Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals Hardcover - 1991 - 1st Edition
by Anthony O. Putnam; Anthony O. Putman; Putman
From the jacket flap
If you make the marketing decisions for a small- to medium-sized company if you're looking to generate business more reliably and with less effort if you recognize that, for all your professional expertise, you're somewhat uncomfortable with the idea of marketing and you wish you had a better handle on what marketing is really about--then this book is for you. That's because Marketing Your Services is much more than a book about marketing. By stripping away the mystery of marketing, it shows you step-by-step how to think and act like an expert marketer. In just a short time, you will learn how to define the best markets for your specific services, and then how to zero in on them. You'll learn:
- How to stand out from the crowd by differentiating your business from other similar businesses
- How to price and package your services
- How to turn qualified prospects into customers and build long-term relationships with clients
- How to get your word out by networking, seminars, and other low-cost tactics
- How to "stay alive"--what to do when you need business now!
Details
- Title Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals
- Author Anthony O. Putnam; Anthony O. Putman; Putman
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 256
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, New York
- Date 1991-01-16
- Features Bibliography, Index
- ISBN 9780471509486 / 0471509485
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.32 x 6.32 x 0.96 in (23.67 x 16.05 x 2.44 cm)
- Library of Congress subjects Small business - United States - Management, Service industries - United States -
- Library of Congress Catalog Number 89021537
- Dewey Decimal Code 658.8
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