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Marketing Your Services: A Step-By-Step Guide for Small Businesses and
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Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals Hardcover - 1991 - 1st Edition

by Anthony O. Putnam; Anthony O. Putman; Putman


From the jacket flap

If you make the marketing decisions for a small- to medium-sized company if you're looking to generate business more reliably and with less effort if you recognize that, for all your professional expertise, you're somewhat uncomfortable with the idea of marketing and you wish you had a better handle on what marketing is really about--then this book is for you. That's because Marketing Your Services is much more than a book about marketing. By stripping away the mystery of marketing, it shows you step-by-step how to think and act like an expert marketer. In just a short time, you will learn how to define the best markets for your specific services, and then how to zero in on them. You'll learn:

  • How to stand out from the crowd by differentiating your business from other similar businesses
  • How to price and package your services
  • How to turn qualified prospects into customers and build long-term relationships with clients
  • How to get your word out by networking, seminars, and other low-cost tactics
  • How to "stay alive"--what to do when you need business now!
Whatever kind of professional service you provide, Marketing Your Services will help you realize that marketing your service doesn't have to be an elusive or painful task, but something systematically and entirely doable--it can even be fun!

Details

  • Title Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals
  • Author Anthony O. Putnam; Anthony O. Putman; Putman
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, New York
  • Date 1991-01-16
  • Features Bibliography, Index
  • ISBN 9780471509486 / 0471509485
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.32 x 6.32 x 0.96 in (23.67 x 16.05 x 2.44 cm)
  • Library of Congress subjects Small business - United States - Management, Service industries - United States -
  • Library of Congress Catalog Number 89021537
  • Dewey Decimal Code 658.8

About the author

About the author ANTHONY O. PUTMAN has spent 20 years as a consultant specializing in helping businesses (including IBM, Bell Labs, and Peat Marwick) align their services with their markets. Dr. Putman holds his doctorate in psychology and is listed in Who's Who in Finance and Industry.
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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

by Putman, Anthony O.

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