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The Handbook of Field Marketing: A Complete Guide to Understanding and
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The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing Hardcover - 2008

by Alison Williams; Roddy Mullin


Summary

The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company’s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.

From the publisher

Includes index.

Details

  • Title The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing
  • Author Alison Williams; Roddy Mullin
  • Binding Hardcover
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date January 1, 2008
  • Illustrated Yes
  • ISBN 9780749450250 / 0749450258
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9.45 x 6.45 x 0.88 in (24.00 x 16.38 x 2.24 cm)
  • Library of Congress subjects Branding (Marketing), Direct marketing
  • Library of Congress Catalog Number 2007037070
  • Dewey Decimal Code 658.872

About the author

Alison Williams is Chairwoman of the FDS Group of Companies, which she founded in 1981, and is also the first Chairwoman of the British Field Marketing Council for the Direct Marketing Association in Britain.

Roddy Mullin has been a consultant for marketing and sales for the past two decades and is a Vice President of the Central London branch of the Chartered Institute of Marketing. He has written or co-authored several other books for Kogan Page including the bestselling Sales Promotion.

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The Handbook of Field Marketing : A Complete Guide to Understanding and Outsourcing Face-to-Face...
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The Handbook of Field Marketing : A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing

by Mullin, Roddy, Williams, Alison

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ISBN 10 / ISBN 13
9780749450250 / 0749450258
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The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face...
Stock Photo: Cover May Be Different

The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing

by Williams, Alison

  • Used
  • Good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780749450250 / 0749450258
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
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FREE shipping to USA

Show Details

Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
$75.36
FREE shipping to USA