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Paperback. Very Good.
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Scoring Points: How Tesco Continues to Win Customer Loyalty Paperback - 2008
by Ken Russell; Eric Barends; Tim Phillips
Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
Details
- Title Scoring Points: How Tesco Continues to Win Customer Loyalty
- Author Ken Russell; Eric Barends; Tim Phillips
- Binding Paperback
- Edition 2nd
- Pages 312
- Volumes 1
- Language ENG
- Publisher Kogan Page, London
- Date 2008-08-26
- Illustrated Yes
- Features Illustrated, Index, Table of Contents
- ISBN 9780749453381 / 0749453389
- Weight 0.95 lbs (0.43 kg)
- Dimensions 9.1 x 6.1 x 0.7 in (23.11 x 15.49 x 1.78 cm)
- Library of Congress subjects Customer loyalty programs
- Library of Congress Catalog Number 2008013334
- Dewey Decimal Code 658.812
Media reviews
Citations
- Reference and Research Bk News, 11/01/2008, Page 123
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Scoring Points: How Tesco Continues To Win Customer Loyalty
by Humby, Clive
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Scoring Points: How Tesco Continues to Win Customer Loyalty
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