Skip to content

Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty Paperback - 2008

by Ken Russell; Eric Barends; Tim Phillips

Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.


From the publisher

Includes index.

Details

  • Title Scoring Points: How Tesco Continues to Win Customer Loyalty
  • Author Ken Russell; Eric Barends; Tim Phillips
  • Binding Paperback
  • Edition 2nd
  • Pages 312
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, London
  • Date 2008-08-26
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • ISBN 9780749453381 / 0749453389
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 9.1 x 6.1 x 0.7 in (23.11 x 15.49 x 1.78 cm)
  • Library of Congress subjects Customer loyalty programs
  • Library of Congress Catalog Number 2008013334
  • Dewey Decimal Code 658.812

Media reviews

Citations

  • Reference and Research Bk News, 11/01/2008, Page 123

About the author

Clive Humby is chairman and founder of the world's leading customer science company dunnhumby. He is the chief information architect behind Tesco Customer Management and its segmentation programme. Clive is Visiting Professor of Integrated Marketing at Northwestern University and Industrial Fellow at Kingston University.

Terry Hunt is chairman of EHS Brann, one of the largest direct marketing agencies in the world. His clients include the AA, Barclays, British Gas, Cadbury's, The Economist, MINI, National Savings and Tesco. Along with Clive, Terry was a major influence behind the development, launch and creative management of Tesco Clubcard.

Tim Phillips is a renowned business journalist and broadcaster. He is the author of Knockoff, also published by Kogan Page.

Back to Top

More Copies for Sale

Scoring Points: How Tesco Continues To Win Customer Loyalty

Scoring Points: How Tesco Continues To Win Customer Loyalty

by Humby, Clive

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749453381 / 0749453389
Quantity Available
10
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$3.04
$11.09 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
$3.04
$11.09 shipping to USA
Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Clive Humby, Terry Hunt, Tim Phillips

  • Used
  • Paperback
Condition
Used; Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749453381 / 0749453389
Quantity Available
2
Seller
London, Greater London, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.52
$14.23 shipping to USA

Show Details

Description:
Kogan Page, 08/03/2008. Paperback. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Item Price
$4.52
$14.23 shipping to USA
Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Humby, Clive

  • Used
Condition
UsedGood
ISBN 10 / ISBN 13
9780749453381 / 0749453389
Quantity Available
1
Seller
Annandale, New Jersey, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.87
$3.99 shipping to USA

Show Details

Description:
UsedGood. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!
Item Price
$5.87
$3.99 shipping to USA
Scoring Points : How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points : How Tesco Continues to Win Customer Loyalty

by Humby, Clive, Phillips, Tim, Hunt, Terry

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780749453381 / 0749453389
Quantity Available
2
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$6.37
$10.00 shipping to USA

Show Details

Description:
Kogan Page, Limited. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Item Price
$6.37
$10.00 shipping to USA
Scoring Points: How Tesco Continues to Win Customer Loyalty

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Humby, Clive; Hunt, Terry; Phillips, Tim

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749453381 / 0749453389
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$9.85
FREE shipping to USA

Show Details

Description:
Kogan Page, 2008. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$9.85
FREE shipping to USA
Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Humby, Clive

  • Used
  • Paperback
Condition
Used: Good
Edition
2nd
Binding
Paperback
ISBN 10 / ISBN 13
9780749453381 / 0749453389
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
$14.88
FREE shipping to USA

Show Details

Description:
Kogan Page, 2008-08-26. 2nd. paperback. Used: Good.
Item Price
$14.88
FREE shipping to USA
Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Humby, Clive; Hunt, Terry; Phillips, Tim

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780749453381 / 0749453389
Quantity Available
800
Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$25.31
$3.99 shipping to USA

Show Details

Description:
Kogan Page, 2008-09-01. Paperback. New.
Item Price
$25.31
$3.99 shipping to USA
Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Humby, Clive; Hunt, Terry; Phillips, Tim

  • Used
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780749453381 / 0749453389
Quantity Available
800
Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$31.30
$3.99 shipping to USA

Show Details

Description:
Kogan Page, 2008-09-01. Paperback. Like New.
Item Price
$31.30
$3.99 shipping to USA
Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Humby, Clive

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749453381 / 0749453389
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$46.88
FREE shipping to USA

Show Details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
$46.88
FREE shipping to USA
Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Humby, Clive

  • Used
  • Paperback
Condition
Used:Good
Edition
2nd
Binding
Paperback
ISBN 10 / ISBN 13
9780749453381 / 0749453389
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
$52.18
FREE shipping to USA

Show Details

Description:
Kogan Page, 2008-08-26. 2nd. paperback. Used:Good.
Item Price
$52.18
FREE shipping to USA