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How Cool Brands Stay Hot: Branding to Generation Y
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How Cool Brands Stay Hot: Branding to Generation Y Paperback - 2013 - 2nd Edition

by Joeri Van Den Bergh; Mattias Behrer


Details

  • Title How Cool Brands Stay Hot: Branding to Generation Y
  • Author Joeri Van Den Bergh; Mattias Behrer
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 267
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2013
  • Illustrated Yes
  • ISBN 9780749468040 / 0749468041
  • Weight 0.91 lbs (0.41 kg)
  • Dimensions 9.24 x 6.3 x 0.6 in (23.47 x 16.00 x 1.52 cm)
  • Library of Congress subjects Consumer behavior, Product management
  • Dewey Decimal Code 658.827

About the author

Joeri Van den Bergh is the co-founder of InSites Consulting, a global new generation research agency with offices in Belgium, the UK, France, Switzerland and the Netherlands. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever, and Coca-Cola.

Mattias Behrer is the SVP, General Manager of MTV North Europe & MTV International Property Marketing. Prior to this he spent seven years with retail giant H&M. He has also worked as Global Brand Manager for DeLaval (TetraLaval Group) and is the co-author of a book in Swedish about event marketing and the experience economy.

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How Cool Brands Stay Hot : Branding to Generation Y
Stock Photo: Cover May Be Different

How Cool Brands Stay Hot : Branding to Generation Y

by Joeri Van Den Bergh; Mattias Behrer

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749468040 / 0749468041
Quantity Available
1
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Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
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Description:
Kogan Page, Limited, 2013. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$9.73
FREE shipping to USA
How Cool Brands Stay Hot: Branding to Generation Y
Stock Photo: Cover May Be Different

How Cool Brands Stay Hot: Branding to Generation Y

by Van Den Bergh, Joeri; Behrer, Mattias

  • Used
  • Acceptable
  • Paperback
Condition
Used - Acceptable
Binding
Paperback
ISBN 10 / ISBN 13
9780749468040 / 0749468041
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$9.73
FREE shipping to USA

Show Details

Description:
Kogan Page, 2013. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$9.73
FREE shipping to USA
How Cool Brands Stay Hot: Branding to Generation Y
Stock Photo: Cover May Be Different

How Cool Brands Stay Hot: Branding to Generation Y

by Van Den Bergh, Joeri

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749468040 / 0749468041
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$45.49
FREE shipping to USA

Show Details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
$45.49
FREE shipping to USA