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Brand Psychology: Consumer Perceptions, Corporate Reputations
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Brand Psychology: Consumer Perceptions, Corporate Reputations Paperback - 2015 - 1st Edition

by Jonathan Gabay


Details

  • Title Brand Psychology: Consumer Perceptions, Corporate Reputations
  • Author Jonathan Gabay
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 440
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2015-03-31
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780749471736 / 0749471735
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9.1 x 6.1 x 0.9 in (23.11 x 15.49 x 2.29 cm)
  • Library of Congress subjects Corporate image, Customer loyalty
  • Library of Congress Catalog Number 2015000569
  • Dewey Decimal Code 658.827

About the author

Jonathan Gabay is a creative strategist, educator and writer. He has held several major advertising and marketing roles, including that of Group Creative Head at Saatchi and Saatchi Direct, where he worked with some of the most respected names in creative advertising, marketing, PR, the media and education. His books and business insights are featured throughout academia and regularly sought by news media including CNN, ABC, BBC and Bloomberg.
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Brand Psychology: Consumer Perceptions, Corporate Reputations

Brand Psychology: Consumer Perceptions, Corporate Reputations

by Gabay, Jonathan

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Brand Psychology: Consumer Perceptions, Corporate Reputations

Brand Psychology: Consumer Perceptions, Corporate Reputations

by Gabay, Jonathan

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Brand Psychology: Consumer Perceptions, Corporate Reputations
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Brand Psychology: Consumer Perceptions, Corporate Reputations

by Gabay, Jonathan

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ISBN 10 / ISBN 13
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Brand Psychology: Consumer Perceptions, Corporate Reputations
Stock Photo: Cover May Be Different

Brand Psychology: Consumer Perceptions, Corporate Reputations

by Gabay, Jonathan

  • Used
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Paperback
ISBN 10 / ISBN 13
9780749471736 / 0749471735
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Brand Psychology – Consumer Perceptions, Corporate Reputations
Stock Photo: Cover May Be Different

Brand Psychology – Consumer Perceptions, Corporate Reputations

by Gabay, Jonathan

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ISBN 10 / ISBN 13
9780749471736 / 0749471735
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Brand Psychology – Consumer Perceptions, Corporate Reputations
Stock Photo: Cover May Be Different

Brand Psychology – Consumer Perceptions, Corporate Reputations

by Gabay, Jonathan

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ISBN 10 / ISBN 13
9780749471736 / 0749471735
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Brand Psychology: Consumer Perceptions, Corporate Reputations

Brand Psychology: Consumer Perceptions, Corporate Reputations

by Jonathan Gabay

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ISBN 10 / ISBN 13
9780749471736 / 0749471735
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Brand Psychology: Consumer Perceptions, Corporate Reputations
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Brand Psychology: Consumer Perceptions, Corporate Reputations

by Gabay, Jonathan

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  • Paperback
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ISBN 10 / ISBN 13
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