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Brand Psychology: Consumer Perceptions, Corporate Reputations Paperback - 2015 - 1st Edition
by Jonathan Gabay
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- Title Brand Psychology: Consumer Perceptions, Corporate Reputations
- Author Jonathan Gabay
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 440
- Volumes 1
- Language ENG
- Publisher Kogan Page
- Date 2015-03-31
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780749471736 / 0749471735
- Weight 1.3 lbs (0.59 kg)
- Dimensions 9.1 x 6.1 x 0.9 in (23.11 x 15.49 x 2.29 cm)
- Library of Congress subjects Corporate image, Customer loyalty
- Library of Congress Catalog Number 2015000569
- Dewey Decimal Code 658.827
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Brand Psychology: Consumer Perceptions, Corporate Reputations
by Gabay, Jonathan
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Brand Psychology: Consumer Perceptions, Corporate Reputations
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Brand Psychology: Consumer Perceptions, Corporate Reputations
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Brand Psychology Consumer Perceptions, Corporate Reputations
by Gabay, Jonathan
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Kogan Page Ltd, 2015. Paperback. New. 288 pages. 9.35x6.25x1.25 inches.
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Brand Psychology â Consumer Perceptions, Corporate Reputations
by Gabay, Jonathan
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Kogan Page Ltd, 2015. Paperback. New. 288 pages. 9.35x6.25x1.25 inches.
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Brand Psychology: Consumer Perceptions, Corporate Reputations
by Jonathan Gabay
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Paperback / softback. New. Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
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Brand Psychology: Consumer Perceptions, Corporate Reputations
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