Marketing Financial Services Paperback - 1995 - 2nd Edition
by Mike Wright; Trevor Watkins; Christine Ennew (Editor)
First line
The structure of the UK financial services sector has changed markedly over the past twenty-five years.
From the rear cover
This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice.
Details
- Title Marketing Financial Services
- Author Mike Wright; Trevor Watkins; Christine Ennew (Editor)
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 416
- Volumes 1
- Language ENG
- Publisher Routledge, Oxford
- Date 1995-10-20
- ISBN 9780750622479 / 0750622474
- Weight 1.77 lbs (0.80 kg)
- Dimensions 9.6 x 7.45 x 0.95 in (24.38 x 18.92 x 2.41 cm)
- Library of Congress subjects Financial services industry - Great Britain, Advertising - Great Britain
- Library of Congress Catalog Number 96102979
- Dewey Decimal Code 332.106
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Marketing Financial Services (Marketing Series)
by Wright, Mike
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Marketing Financial Services (Marketing Series)
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Marketing Financial Services
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Marketing Financial Services
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Marketing Financial Services, Second Edition (Marketing Series)
by Wright, Mike; WATKINS, TREVOR; Ennew, Christine [Editor]
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Marketing Financial Services
by Ennew, Christine (Editor)/ Watkins, Trevor/ Wright, Mike/ Ennew, Christine/ Watkins, Trevor (Editor)/ Wright, Mike (Editor)
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