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Marketing Financial Services
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Marketing Financial Services Paperback - 1995 - 2nd Edition

by Mike Wright; Trevor Watkins; Christine Ennew (Editor)


From the publisher

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

First line

The structure of the UK financial services sector has changed markedly over the past twenty-five years.

From the rear cover

This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice.

Details

  • Title Marketing Financial Services
  • Author Mike Wright; Trevor Watkins; Christine Ennew (Editor)
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Oxford
  • Date 1995-10-20
  • ISBN 9780750622479 / 0750622474
  • Weight 1.77 lbs (0.80 kg)
  • Dimensions 9.6 x 7.45 x 0.95 in (24.38 x 18.92 x 2.41 cm)
  • Library of Congress subjects Financial services industry - Great Britain, Advertising - Great Britain
  • Library of Congress Catalog Number 96102979
  • Dewey Decimal Code 332.106

About the author

Christine Ennew, Trevor Watkins, Mike Wright
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Marketing Financial Services (Marketing Series)

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Marketing Financial Services
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Marketing Financial Services

Marketing Financial Services

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Marketing Financial Services (Marketing Series)
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Marketing Financial Services (Marketing Series)

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Marketing Financial Services, Second Edition (Marketing Series)
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Marketing Financial Services, Second Edition (Marketing Series)

by Wright, Mike; WATKINS, TREVOR; Ennew, Christine [Editor]

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Marketing Financial Services
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Marketing Financial Services

by Ennew, Christine (Editor)/ Watkins, Trevor/ Wright, Mike/ Ennew, Christine/ Watkins, Trevor (Editor)/ Wright, Mike (Editor)

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