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Innovation in Marketing
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Innovation in Marketing Paperback - 1998

by Peter Doyle; Susan Bridgewater


From the publisher

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.

Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Details

  • Title Innovation in Marketing
  • Author Peter Doyle; Susan Bridgewater
  • Binding Paperback
  • Edition 1st Edition
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Routledge, United Kingdom
  • Date 1998-11-10
  • ISBN 9780750641210 / 0750641215
  • Weight 0.75 lbs (0.34 kg)
  • Dimensions 9.18 x 6.28 x 0.58 in (23.32 x 15.95 x 1.47 cm)
  • Library of Congress subjects Marketing - Management, Service industries - Marketing
  • Library of Congress Catalog Number 00551300
  • Dewey Decimal Code 658.8
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Innovation in Marketing (Chartered Institute of Marketing (Paperback))

Innovation in Marketing (Chartered Institute of Marketing (Paperback))

by Doyle, Peter

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ISBN 10 / ISBN 13
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Innovation in Marketing (Chartered Institute of Marketing (Paperback))

Innovation in Marketing (Chartered Institute of Marketing (Paperback))

by Doyle, Peter

  • Used
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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780750641210 / 0750641215
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Innovation in Marketing
Stock Photo: Cover May Be Different

Innovation in Marketing

by Doyle, P. and Bridgewater, S.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750641210 / 0750641215
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1
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Lincoln, Lincolnshire, United Kingdom
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Butterworth-Heinemann, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750641210
Item Price
$2.57
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Innovation in Marketing
Stock Photo: Cover May Be Different

Innovation in Marketing

by Doyle, P. and Bridgewater, S.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750641210 / 0750641215
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
Butterworth Heinmann, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750641210
Item Price
$3.22
$16.41 shipping to USA
Innovation in Marketing
Stock Photo: Cover May Be Different

Innovation in Marketing

by Doyle, P. and Bridgewater, S.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750641210 / 0750641215
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$3.22
$16.41 shipping to USA

Show Details

Description:
Butterworth Heinemann, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750641210
Item Price
$3.22
$16.41 shipping to USA
Innovation in Marketing
Stock Photo: Cover May Be Different

Innovation in Marketing

by Doyle, P. and Bridgewater, S.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750641210 / 0750641215
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$3.22
$16.41 shipping to USA

Show Details

Description:
Butterworth Heinemann, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780750641210
Item Price
$3.22
$16.41 shipping to USA
Innovation in Marketing
Stock Photo: Cover May Be Different

Innovation in Marketing

by Doyle, Peter, Bridgewater, Susan

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780750641210 / 0750641215
Quantity Available
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Routledge. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Innovation in Marketing
Stock Photo: Cover May Be Different

Innovation in Marketing

by Doyle, Peter, Bridgewater, Susan

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780750641210 / 0750641215
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Innovation in Marketing (Chartered Institute of Marketing (Paperback))
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Innovation in Marketing (Chartered Institute of Marketing (Paperback))

by Doyle, Peter

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780750641210 / 0750641215
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Innovation in Marketing

Innovation in Marketing

by Peter Doyle

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ISBN 10 / ISBN 13
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Paperback / softback. New. Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
Item Price
$69.23
$12.81 shipping to USA