Skip to content

Relationship Marketing
Stock Photo: Cover May Be Different

Relationship Marketing Paperback - 2002

by Martin Christopher; Adrian Payne; David Ballantyne


From the publisher

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

First line

The widespread adoption of the marketing concept by organisations is a relatively recent event.

Details

  • Title Relationship Marketing
  • Author Martin Christopher; Adrian Payne; David Ballantyne
  • Binding Paperback
  • Edition 2nd
  • Pages 264
  • Volumes 1
  • Language ENG
  • Publisher Routledge, USA
  • Date 2002-10-30
  • Features Bibliography, Index
  • ISBN 9780750648394 / 0750648392
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9.4 x 6.16 x 0.6 in (23.88 x 15.65 x 1.52 cm)
  • Library of Congress subjects Relationship marketing
  • Library of Congress Catalog Number 2005362836
  • Dewey Decimal Code 658.8

About the author

Martin Christopher, Adrian Payne, David Ballantyne
Back to Top

More Copies for Sale

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

by Christopher, Martin

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Quantity Available
3
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$1.29
$11.03 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
$1.29
$11.03 shipping to USA
Relationship Marketing: Creating Stakeholder Value
Stock Photo: Cover May Be Different

Relationship Marketing: Creating Stakeholder Value

by Christopher, M. et al.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$3.50
$16.41 shipping to USA

Show Details

Description:
Butterworth-Heinemann, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750648394
Item Price
$3.50
$16.41 shipping to USA
Relationship Marketing: Creating Stakeholder Value
Stock Photo: Cover May Be Different

Relationship Marketing: Creating Stakeholder Value

by Christopher, M.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$3.50
$16.41 shipping to USA

Show Details

Description:
Butterworth-Heinemann, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750648394
Item Price
$3.50
$16.41 shipping to USA
Relationship Marketing (Chartered Institute of Marketing (Paperback))
Stock Photo: Cover May Be Different

Relationship Marketing (Chartered Institute of Marketing (Paperback))

by Christopher, Martin

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Quantity Available
1
Seller
Waltham Abbey, Essex, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.18
$11.52 shipping to USA

Show Details

Description:
Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Item Price
$4.18
$11.52 shipping to USA
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))
Stock Photo: Cover May Be Different

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

by Christopher, Martin, Payne, Adrian, Ballantyne, David

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Quantity Available
1
Seller
Waltham Abbey, Essex, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.18
$11.52 shipping to USA

Show Details

Description:
Butterworth-Heinemann. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Item Price
$4.18
$11.52 shipping to USA
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))
Stock Photo: Cover May Be Different

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

by Martin Christopher, Adrian Payne, David Ballantyne

  • Used
  • Paperback
Condition
Used; Good
Binding
Paperback
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Quantity Available
2
Seller
London, Greater London, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.49
$14.15 shipping to USA

Show Details

Description:
Butterworth-Heinemann, 10/30/2002. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Item Price
$4.49
$14.15 shipping to USA
Relationship Marketing
Stock Photo: Cover May Be Different

Relationship Marketing

by Martin Christopher

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Quantity Available
1
Seller
Morangis, France
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.00
$12.00 shipping to USA

Show Details

Description:
Routledge, 2002. Paperback. Very Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.
Item Price
$5.00
$12.00 shipping to USA
Relationship Marketing
Stock Photo: Cover May Be Different

Relationship Marketing

by Payne, Adrian, Ballantyne, David, Christopher, Martin

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Quantity Available
2
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.01
$10.00 shipping to USA

Show Details

Description:
Routledge. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
$5.01
$10.00 shipping to USA
Relationship Marketing
Stock Photo: Cover May Be Different

Relationship Marketing

by Payne, Adrian, Ballantyne, David, Christopher, Martin

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.01
$10.00 shipping to USA

Show Details

Description:
Routledge. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Item Price
$5.01
$10.00 shipping to USA
Relationship Marketing
Stock Photo: Cover May Be Different

Relationship Marketing

by Payne, Adrian, Ballantyne, David, Christopher, Martin

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780750648394 / 0750648392
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$7.21
FREE shipping to USA

Show Details

Description:
Routledge. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$7.21
FREE shipping to USA