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CIM Coursebook 02/03 Marketing Environment Paperback - 2003
by Mike Oldroyd
First line
Covering the organizational section of the CIM syllabus this first unit of the Marketing Environment Coursebook will provide you with a framework and organizational setting within which you may explore the dynamic interrelationships between businesses and the various environments in which they operate.
Details
- Title CIM Coursebook 02/03 Marketing Environment
- Author Mike Oldroyd
- Binding Paperback
- Edition Revised
- Pages 368
- Volumes 1
- Language ENG
- Publisher Butterworth-Heinemann
- Date January 1, 2003
- Illustrated Yes
- Features Illustrated, Index
- ISBN 9780750657037 / 0750657030
- Dewey Decimal Code 658.8