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CIM Coursebook 02/03 Marketing Environment
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CIM Coursebook 02/03 Marketing Environment Paperback - 2003

by Mike Oldroyd


First line

Covering the organizational section of the CIM syllabus this first unit of the Marketing Environment Coursebook will provide you with a framework and organizational setting within which you may explore the dynamic interrelationships between businesses and the various environments in which they operate.

Details

  • Title CIM Coursebook 02/03 Marketing Environment
  • Author Mike Oldroyd
  • Binding Paperback
  • Edition Revised
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Butterworth-Heinemann
  • Date January 1, 2003
  • Illustrated Yes
  • Features Illustrated, Index
  • ISBN 9780750657037 / 0750657030
  • Dewey Decimal Code 658.8