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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Hardcover - 2003 - 1st Edition

by Marieke K. Mooij; Marieke K. de Mooij


Details

  • Title Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
  • Author Marieke K. Mooij; Marieke K. de Mooij
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 360
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc.
  • Date 2003-09-26
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780761926689 / 0761926682
  • Weight 1.74 lbs (0.79 kg)
  • Dimensions 10.28 x 7.28 x 0.97 in (26.11 x 18.49 x 2.46 cm)
  • Library of Congress subjects Marketing, Consumer behavior
  • Library of Congress Catalog Number 2003006597
  • Dewey Decimal Code 658.834
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by de Mooij, Marieke

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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Stock Photo: Cover May Be Different

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by de Mooij, Marieke

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Hardcover
ISBN 10 / ISBN 13
9780761926689 / 0761926682
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SAGE Publications, Inc, 2003-09-26. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Stock Photo: Cover May Be Different

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by Marieke K. De Mooij

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780761926689 / 0761926682
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Consumer Behavior and Culture: Consequences for Global Marketing and Advertising.
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$215.35
$10.33 shipping to USA
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Stock Photo: Cover May Be Different

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by Marieke De Mooij

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780761926689 / 0761926682
Quantity Available
10
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Hardback. New. Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. It also covers the various psychological and sociological aspects of human behaviour and uses them for explaining consumer behaviour.
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$263.02
$12.87 shipping to USA