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New Product Forecasting: An Applied Approach Paperback - 2006
by Kenneth B. Kahn
Details
- Title New Product Forecasting: An Applied Approach
- Author Kenneth B. Kahn
- Binding Paperback
- Edition 1st edition
- Pages 176
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2006-07-15
- Features Bibliography, Index, Table of Contents
- ISBN 9780765616104 / 0765616106
- Weight 0.56 lbs (0.25 kg)
- Dimensions 8.96 x 6.06 x 0.46 in (22.76 x 15.39 x 1.17 cm)
- Library of Congress subjects Product management, New products - Forecasting - Methodology
- Library of Congress Catalog Number 2006005481
- Dewey Decimal Code 658.575
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Stock Photo: Cover May Be Different
New Product Forecasting: An Applied Approach
by Kenneth B. Kahn
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- 9780765616104 / 0765616106
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Southport, Merseyside, United Kingdom
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New. Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.
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New Product Forecasting: An Applied Approach
by Kahn, Kenneth B.
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- Paperback
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- Paperback
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Exeter, Devon, United Kingdom
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M E Sharpe Inc, 2006. Paperback. New. 176 pages. 8.75x5.75x0.50 inches.
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New Product Forecasting: An Applied Approach
by Kenneth B. Kahn
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765616104 / 0765616106
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Southport, Merseyside, United Kingdom
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$84.31$12.82 shipping to USA
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Paperback / softback. New. A primer on the tools and techniques of forecasting new product development. This book is illustrated, and features real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting. Part II includes techniques of new product forecasting. Part III addresses managerial considerations.
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$84.31
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Stock Photo: Cover May Be Different
New Product Forecasting: An Applied Approach
by Kenneth B. Kahn
- New
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- New
- ISBN 10 / ISBN 13
- 9780765616104 / 0765616106
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The New Product Forecasting: An Applied Approach.
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New Product Forecasting: An Applied Approach
by Kahn, Kenneth B.
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765616104 / 0765616106
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Exeter, Devon, United Kingdom
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$99.82$12.88 shipping to USA
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M E Sharpe Inc, 2006. Paperback. New. 176 pages. 8.75x5.75x0.50 inches.
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$12.88
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New Product Forecasting: An Applied Approach
by Kahn, Kenneth B.
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Stock Photo: Cover May Be Different
New Product Forecasting: An Applied Approach
by Kahn, Kenneth B
- New
- Paperback
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- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765616104 / 0765616106
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Routledge, 2006-07-15. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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