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Advertising Account Planning: Planning and Managing an IMC Campaign
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Advertising Account Planning: Planning and Managing an IMC Campaign Paperback - 2014 - 3rd Edition

by Larry Kelley; Donald Jugenheimer


Details

  • Title Advertising Account Planning: Planning and Managing an IMC Campaign
  • Author Larry Kelley; Donald Jugenheimer
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Pages 262
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2014
  • Illustrated Yes
  • ISBN 9780765640369 / 0765640368
  • Weight 0.82 lbs (0.37 kg)
  • Dimensions 9 x 6 x 0.55 in (22.86 x 15.24 x 1.40 cm)
  • Library of Congress subjects Advertising, Advertising campaigns
  • Library of Congress Catalog Number 2013050998
  • Dewey Decimal Code 659.111

About the author

Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books.

Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books.

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Advertising Account Planning: Planning and Managing an IMC Campaign
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Advertising Account Planning: Planning and Managing an IMC Campaign

by Kelley, Larry

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Paperback
ISBN 10 / ISBN 13
9780765640369 / 0765640368
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Advertising Account Planning
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Advertising Account Planning

by Kelley, Larry

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Paperback
ISBN 10 / ISBN 13
9780765640369 / 0765640368
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Advertising Account Planning
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Advertising Account Planning

by Kelley, Larry

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Paperback
ISBN 10 / ISBN 13
9780765640369 / 0765640368
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Advertising Account Planning: Planning and Managing an Imc Campaign
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Advertising Account Planning: Planning and Managing an Imc Campaign

by Kelley, Larry D./ Jugenheimer, Donald W.

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Paperback
ISBN 10 / ISBN 13
9780765640369 / 0765640368
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M E Sharpe Inc, 2014. Paperback. New. 3rd edition. 256 pages. 8.75x6.00x0.75 inches.
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Advertising Account Planning

Advertising Account Planning

by Donald Jugenheimer

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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas base
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Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Larry D. Kelley

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Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Larry D. Kelley

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Paperback
ISBN 10 / ISBN 13
9780765640369 / 0765640368
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Advertising Account Planning : Planning And Managing An Imc Campaign, 3Rd Edition
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Advertising Account Planning : Planning And Managing An Imc Campaign, 3Rd Edition

by Larry Kelley

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Paperback
ISBN 10 / ISBN 13
9780765640369 / 0765640368
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Advertising Account Planning : Planning And Managing An Imc Campaign, 3Rd Edition
Stock Photo: Cover May Be Different

Advertising Account Planning : Planning And Managing An Imc Campaign, 3Rd Edition

by Larry Kelley

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780765640369 / 0765640368
Quantity Available
200
Seller
New Delhi, Delhi, India
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$95.66
$14.99 shipping to USA

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Description:
T&F/Routledge, 2015. Paperback. New.
Item Price
$95.66
$14.99 shipping to USA