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UsedGood. Condition: GOOD - Used with some wear from use. May include stickers on cover, missing or wear to dustcover, inside cover, spine, slight curled corners, stains, and wear to the fore edge. All orders ship via UPS Mail Innovations - can take up to 14 business days from first scan to be delivered. The dust jacket shows little wear. The dust jacket has creased and curled corners. The dust jacket has stains or water damage marks.
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Storyselling for Financial Advisors Hardcover - 2000
by Scott West; Mitch Anthony
"I founded H.D. Vest on the idea that clients are much more willing to invest with someone who they know has their best interests at heart. Scott West and Mitch Anthony have lucidly explained how the art of the raconteur and the niche-picking strategy of the entrepreneur can combine with this personal approach to make for incredible selling success. I will enthusiastically recommend this book to our representatives".--Herb D. Vest, Chairman and CEO, H.D. Vest.
First line
Some people use statistics like a drunken man uses a lamppost-for support rather than illumination.
From the jacket flap
HIGHLY PERSUASIVE individuals, including many top financial professionals, engage clients by using similes, metaphors, anecdotes, and illustrations. They ask open-ended questions, and listen intently to clients' stories, histories, and backgrounds to elicit valuable information and make deep human connections. This communication style allows them to better serve their clients' financial needs -- and sell more effectively in the process.
In Storyselling for Financial Advisors, authors Scott West and Mitch Anthony explain how to make these intuitive connections, and they outline understandable and practical strategies that any financial professional can use. The stories of Warren Buffet -- one of the greatest "storysellers" of all time -- and others help financial pros tap into the gut reaction of different types of clients, all the while engaging both sides of the brain -- the logical side and the emotional, intuitive side. Storyselling persuasion techniques offer:
-- insights to encourage others to tell their stories
-- techniques for making memorable and understandable client presentations
-- strategies for tapping into the affluent market
-- ways to approach women investors
-- surefire tactics that address the unique stories behind the 65+ market
-- methods for using stories and analogies to illustrate abstract investment concepts such as compound interest, growth and value, retirement, and more.
Storyselling for Financial Advisors is the first book to combine whole-brain persuasion techniques with the sales of financial products. Follow this guide and soon you will be on your way to becoming a financial services professional who:
-- sells in an illustrativeand straight-forward manner.
-- excels in relating and communicating with clients.
-- develops specialized audiences for your services.
Details
- Title Storyselling for Financial Advisors
- Author Scott West; Mitch Anthony
- Binding Hardcover
- Pages 256
- Volumes 1
- Language ENG
- Publisher Kaplan Publishing, Riverside, New Jersey, U.S.A.
- Date January 12, 2000
- Illustrated Yes
- Features Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780793136643 / 0793136644
- Weight 1.3 lbs (0.59 kg)
- Dimensions 9.4 x 7.44 x 0.8 in (23.88 x 18.90 x 2.03 cm)
- Library of Congress subjects Storytelling, Selling - Psychological aspects
- Library of Congress Catalog Number 99049647
- Dewey Decimal Code 332.606
Media reviews
Citations
- Reference and Research Bk News, 08/01/2000, Page 102
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Kaplan Publishing, 2000. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Kaplan Publishing, 2000. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Storyselling for Financial Advisors : How Top Producers Sell
by Mitch Anthony; Scott West
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Storyselling for Financial Advisors : How Top Producers Sell
by Mitch Anthony; Scott West
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Storyselling for Financial Advisors : How Top Producers Sell
by Mitch Anthony; Scott West
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Storyselling for Financial Advisors : How Top Producers Sell
by Anthony, Mitch, West, Scott
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Storyselling for Financial Advisors : How Top Producers Sell
by Anthony, Mitch, West, Scott
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Storyselling for Financial Advisors : How Top Producers Sell
by Scott West, Mitch Anthony, Mitch Anthony
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Storyselling for Financial Advisors : How Top Producers Sell
by Scott West,Mitch Anthony
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