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Handbook of Consumer Psychology
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Handbook of Consumer Psychology Hardcover - 2007 - 1st Edition

by Curtis P. Haugtvedt (Editor); Paul M. Herr (Editor); Frank R. Kardes (Editor)


From the publisher

Includes bibliographical references and index.

Details

  • Title Handbook of Consumer Psychology
  • Author Curtis P. Haugtvedt (Editor); Paul M. Herr (Editor); Frank R. Kardes (Editor)
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 1296
  • Volumes 1
  • Language ENG
  • Publisher Routledge, New York
  • Date 2007
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780805856033 / 080585603X
  • Weight 5.05 lbs (2.29 kg)
  • Dimensions 10.1 x 7.1 x 2.4 in (25.65 x 18.03 x 6.10 cm)
  • Library of Congress subjects Decision making, Consumer behavior
  • Library of Congress Catalog Number 2007017528
  • Dewey Decimal Code 658.834

About the author

Curtis Haugtvedt is Professor at Ohio State University, USA. Paul Herr is Professor at Virginia Polytechnic Institute, USA. Frank Kardes is Professor at University of Cincinatti, USA.
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Handbook of Consumer Psychology

Handbook of Consumer Psychology

by Haugtvedt

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ISBN 10 / ISBN 13
9780805856033 / 080585603x
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Description:
Hardback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principl
Item Price
$189.52
$10.36 shipping to USA