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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies
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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers Hardcover - 2014

by Mike Smith


Details

  • Title Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
  • Author Mike Smith
  • Binding Hardcover
  • Edition Hardback
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Amacom, New York
  • Date 2014-11
  • ISBN 9780814434994 / 0814434991
  • Weight 0.82 lbs (0.37 kg)
  • Dimensions 9.25 x 6.25 x 0.88 in (23.50 x 15.88 x 2.24 cm)
  • Library of Congress subjects Internet marketing, Internet advertising
  • Library of Congress Catalog Number 2014021250
  • Dewey Decimal Code 659.111

About the author

Targeted's author Mike Smith is Vice President of Revenue Platforms and Operations at Hearst Magazines Digital Media and General Manager of Core Audience at Hearst Corporation. The former President of Forbes.com and former Chief Digital Officer of Forbes Media, Smith is an authority on how using real-time bidding systems with finesse can dramatically promote online advertising and branding. Before joining Forbes, Smith was Vice President and Chief Information Officer at TheStreet.com. He also worked at HBO in a variety of positions, including director of information technology. Smith is a graduate of the New Jersey Institute of Technology.

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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

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Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

by Smith, Mike

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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

by Smith, Mike

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Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

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by Mike Smith

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Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

by Mike Smith

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ISBN 10 / ISBN 13
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Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
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Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

by Smith, Mike

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ISBN 10 / ISBN 13
9780814434994 / 0814434991
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Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
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Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

by Smith, Mike

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Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
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Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

by Smith, Mike

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ISBN 10 / ISBN 13
9780814434994 / 0814434991
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AMACOM. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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