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Best Face Forward: Why Companies Must Improve Their Service Interfaces with
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Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers Hardcover - 2005

by Jeffrey F. Rayport; Bernard J. Jaworski


First line

IN THIS BOOK, we argue that where competition is overwhelmingly intense and where products and services become commodities overnight, the only lasting competitive advantage will derive from superior interface capability-enabled by a reconfigured front office that takes advantage of the capabilities of both machines and people.

Details

  • Title Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers
  • Author Jeffrey F. Rayport; Bernard J. Jaworski
  • Binding Hardcover
  • Edition illustrated edit
  • Pages 262
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, MA
  • Date January 20, 2005
  • Illustrated Yes
  • ISBN 9780875848679 / 0875848672
  • Weight 1.38 lbs (0.63 kg)
  • Dimensions 9.5 x 6.5 x 1.01 in (24.13 x 16.51 x 2.57 cm)
  • Library of Congress Catalog Number 2004002104
  • Dewey Decimal Code 658.812

About the author

Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group. Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.
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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

by Rayport, J. F. & Jaworski, B. J.

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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

by Rayport, Jeffrey F., Jaworski, Bernard J.

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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

by Rayport, Jeffrey F., Jaworski, Bernard J.

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ISBN 10 / ISBN 13
9780875848679 / 0875848672
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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

by Rayport, Jeffrey F. & Jaworski, Bernard J

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Best Face Forward : Why Companies Must Improve Their Service Interfaces with Customers

Best Face Forward : Why Companies Must Improve Their Service Interfaces with Customers

by Bernard J. Jaworski; Jeffrey F. Rayport

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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

by Rayport, Jeffrey F.; Jaworski, Bernard J

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Best Face Forward
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Best Face Forward

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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers

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