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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Paperback - 1994
by Al Ries; Jack Trout
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
Summary
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Details
- Title The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
- Author Al Ries; Jack Trout
- Binding Paperback
- Edition First Paperback
- Pages 160
- Volumes 1
- Language ENG
- Publisher Harper Business, New York, New York, U.S.A.
- Date 1994-04-27
- Illustrated Yes
- Features Illustrated, Index, Table of Contents
- ISBN 9780887306662 / 0887306667
- Weight 0.28 lbs (0.13 kg)
- Dimensions 8.1 x 5.3 x 0.39 in (20.57 x 13.46 x 0.99 cm)
-
Themes
- Theometrics: Secular
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 92053334
- Dewey Decimal Code 658.8
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