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Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover - 2012

by Alina Wheeler


Details

  • Title Designing Brand Identity: An Essential Guide for the Whole Branding Team
  • Author Alina Wheeler
  • Binding Hardcover
  • Edition [ Edition: Fourt
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Hoboken, NJ
  • Date 2012-11
  • Illustrated Yes
  • ISBN 9781118099209 / 1118099206
  • Weight 2.81 lbs (1.27 kg)
  • Dimensions 11.14 x 8.78 x 0.86 in (28.30 x 22.30 x 2.18 cm)
  • Library of Congress subjects Branding (Marketing), Brand name products
  • Library of Congress Catalog Number 2012020851
  • Dewey Decimal Code 658.827

About the author

Alina Wheeler is a branding consultant and author. Her business is managing perception, her service is strategic imagination, and her passion is branding. She uses an engaging process to achieve brand clarity, revitalize brands, and re-energize collaborators. Designing Brand Identity has been translated into Chinese, Korean, Polish, Portuguese, Russian, and Vietnamese. Wheeler has also coauthored Brand Atlas: Branding Intelligence Made Visible.

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

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ISBN 10 / ISBN 13
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Used - Very Good. A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

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ISBN 10 / ISBN 13
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

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ISBN 10 / ISBN 13
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

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ISBN 10 / ISBN 13
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

by Wheeler, Alina

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ISBN 10 / ISBN 13
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