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Service Management and Marketi
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Service Management and Marketi Paperback - 2016 - 1st Edition

by Christian Gronroos


Details

  • Title Service Management and Marketi
  • Author Christian Gronroos
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 536
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2016-01-26
  • Features Index
  • ISBN 9781118921449 / 1118921445
  • Weight 1.9 lbs (0.86 kg)
  • Dimensions 9.2 x 7.3 x 0.8 in (23.37 x 18.54 x 2.03 cm)
  • Library of Congress subjects Customer services, Service industries - Marketing
  • Library of Congress Catalog Number 2015005386
  • Dewey Decimal Code 658.8

About the author

Christian Gronroos is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland, where he is chair of the research centre CERS (Centre for Relationship Marketing and Service Management). He is also a former visiting Professor at Arizona State University and a research fellow of its Centre for Services Marketing and Management. He has received the American Marketing Association's Award for Lifetime Contribution to the services field and has been involved in executive education in Europe, North America, Latin America, Asia (including mainland China), Australia and New Zealand.
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Service Management and Marketing: Managing the Service Profit Logic
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Service Management and Marketing: Managing the Service Profit Logic

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Service Management and Marketing : Managing the Service Profit Logic
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Service Management and Marketing : Managing the Service Profit Logic

by Gronroos, Christian

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Service Management and Marketing: Managing the Service Profit Logic

Service Management and Marketing: Managing the Service Profit Logic

by Christian Gronroos

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Service Management and Marketing

Service Management and Marketing

by Gronroos, Christian (Swedish School of Economics, Helsinki)

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Service Management and Marketing: Managing the Service Profit Logic
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Service Management and Marketing: Managing the Service Profit Logic

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Service Management and Marketing – Managing the Service Profit Logic 4e

Service Management and Marketing – Managing the Service Profit Logic 4e

by Christian Gronroos

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Service Management and Marketing
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Service Management and Marketing

by Christian Gronroos

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