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Service Management and Marketi Paperback - 2016 - 1st Edition
by Christian Gronroos
Details
- Title Service Management and Marketi
- Author Christian Gronroos
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 536
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2016-01-26
- Features Index
- ISBN 9781118921449 / 1118921445
- Weight 1.9 lbs (0.86 kg)
- Dimensions 9.2 x 7.3 x 0.8 in (23.37 x 18.54 x 2.03 cm)
- Library of Congress subjects Customer services, Service industries - Marketing
- Library of Congress Catalog Number 2015005386
- Dewey Decimal Code 658.8
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Service Management and Marketing: Managing the Service Profit Logic
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Service Management and Marketing : Managing the Service Profit Logic
by Gronroos, Christian
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Wiley & Sons, Incorporated, John. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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Service Management and Marketing: Managing the Service Profit Logic
by Christian Gronroos
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Paperback / softback. New. * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
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Service Management and Marketing
by Gronroos, Christian (Swedish School of Economics, Helsinki)
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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibilit
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Service Management and Marketing: Managing the Service Profit Logic
by Gronroos, Christian
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Service Management and Marketing – Managing the Service Profit Logic 4e
by Christian Gronroos
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John Wiley & Sons, 2016. Paperback. New. 4th edition. 536 pages. 9.00x7.25x1.00 inches.
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Service Management and Marketing
by Christian Gronroos
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- 9781118921449 / 1118921445
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John Wiley & Sons , pp. 528 4th Edition . Papeback. New.
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