Description:
John Wiley & Sons, 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in fair condition. Signed by both authors. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781119953319
Stock Photo: Cover May Be Different
The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities Hardcover - 2011 - 1st Edition
by Andy Bird; Mhairi McEwan
From the rear cover
The Growth Drivers will help business leaders reach a deeper appreciation of the strategic value of marketing and of marketers. It shares the practical insights of the authors and other experienced business and marketing leaders from over 40 multinational companies and gives valuable advice as to how to build the marketing capabilities needed to drive sustainable, profitable, demand-led growth.
Some of the key questions addressed include;
- How can marketing help drive sustainable, profitable growth?
- What are the core disciplines and practices of effective marketing?
- What are the key drivers of organizational marketing capability?
- How can an organization transform its marketing capabilities in practice?
- How can the impact of marketing and capability development be measured?
- How can marketing capability development be managed for sustained growth?
BRAND LEARNING
Brand Learning has supported over 100 companies in 60 countries globally. It was awarded 'Best Company' and Andy & Mhairi were awarded 'Best Leader' in The Sunday Times Top 100 'Best Small Companies' Awards 2011.
For further information visit www.brandlearning.com or follow us on Twitter @brandlearning
Details
- Title The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
- Author Andy Bird; Mhairi McEwan
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 320
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2011-12-12
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index
- ISBN 9781119953319 / 1119953316
- Weight 1.25 lbs (0.57 kg)
- Dimensions 9.1 x 6.2 x 1 in (23.11 x 15.75 x 2.54 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Economic development, Investments
- Library of Congress Catalog Number 2011034158
- Dewey Decimal Code 658.802
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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
by Bird, A. and McEwan, M.
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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
by Mhairi McEwan
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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
by Mhairi McEwan
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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
by McEwan, Mhairi, Bird, Andy
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John Wiley & Sons, 11/25/2011. Hardcover. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Stock Photo: Cover May Be Different
The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
by McEwan, Mhairi, Bird, Andy
- Used
- Hardcover
- Condition
- Used; Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119953319 / 1119953316
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John Wiley & Sons, 11/25/2011. Hardcover. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Stock Photo: Cover May Be Different
The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
by Bird, Andy & McEwan, Mhairi
- Used
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- Used; Very Good
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- 9781119953319 / 1119953316
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John Wiley & Sons. Hardcover. Used; Very Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 11/25/2011
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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
by Andy Bird
- Used
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Newhaven, East Sussex, United Kingdom
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John Wiley & Sons, 2011. First Edition. Hardcover. Very Good Condition/Very Good. Short note to recipient written in pen on title page. Clean bright pages, glossy unmarked jacket. The Growth Drivers TM explains the vital role that marketing, marketers and marketing capabilities play in driving sustainable, profitable growth. It offers fresh new thinking, inspiring case studies and practical tools to help business and marketing leaders drive growth by building marketing capabilities across their organizations. 320 pages. Quantity Available: 1. Shipped Weight: Under 750 grams. Category: Business, Finance & Marketing; ISBN/EAN: 9781119953319. Pictures of this item not already displayed here available upon request. Inventory No: dscf6046. . 9781119953319
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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
by Andy Bird
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- 9781119953319 / 1119953316
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Southport, Merseyside, United Kingdom
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Hardback. New. The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.
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$41.10
$12.80
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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
by Andy Bird
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119953319 / 1119953316
- Quantity Available
- 10
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Southport, Merseyside, United Kingdom
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$46.73$12.80 shipping to USA
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Description:
Hardback. New. The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.
Item Price
$46.73
$12.80
shipping to USA
Stock Photo: Cover May Be Different
The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
by Bird, Andy
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119953319 / 1119953316
- Quantity Available
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Newport Coast, California, United States
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$49.09FREE shipping to USA
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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