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What Chinese Want
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What Chinese Want Paperback - 2013

by Tom Doctoroff; Emily Carleton (Editor)


Details

  • Title What Chinese Want
  • Author Tom Doctoroff; Emily Carleton (Editor)
  • Binding Paperback
  • Edition International Ed
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher St. Martins Press-3PL, U.S.A.
  • Date 2013-09-24
  • Illustrated Yes
  • Features Illustrated, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9781137278357 / 1137278358
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.9 x 6.9 x 0.7 in (25.15 x 17.53 x 1.78 cm)
  • Themes
    • Cultural Region: Asian - Chinese
  • Dewey Decimal Code 658.834

About the author

Tom Doctoroff is the North Asia Area Director and Greater China CEO for J. Walter Thompson (JWT), the author of Billions, and a leading authority on marketing in China and Chinese consumer culture. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio and has been featured in the Financial Times, Business Week, The Wall Street Journal and The New York Times among others. He is also a columnist for the China Economic Review and the Chinese magazine Global Entrepreneur. Doctoroff is the recipient of the Magnolia Government Award, the highest honor given by the Shanghai municipal government to expatriates, and was selected to be an official torchbearer for the Beijing 2008 Olympics.
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What Chinese Want: Culture, Communism, and China's Modern Consumer

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Doctoroff, Tom

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What Chinese Want: Culture, Communism, and China's Modern Consumer
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What Chinese Want: Culture, Communism, and China's Modern Consumer

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What Chinese Want : Culture, Communism, and China's Modern Consumer
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What Chinese Want : Culture, Communism, and China's Modern Consumer

by Doctoroff, Tom

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What Chinese Want : Culture, Communism, and China's Modern Consumer
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What Chinese Want : Culture, Communism, and China's Modern Consumer

by Doctoroff, Tom

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What Chinese Want

What Chinese Want

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What Chinese Want: Culture, Communism, and China's Modern Consumer
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What Chinese Want: Culture, Communism, and China's Modern Consumer

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What Chinese Want: Culture, Communism, and China's Modern Consumer
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What Chinese Want: Culture, Communism, and China's Modern Consumer

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WHAT CHINESE WANT
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WHAT CHINESE WANT

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What Chinese Want: Culture, Communism, and China's Modern Consumer

What Chinese Want: Culture, Communism, and China's Modern Consumer

by Tom Doctoroff

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Paperback / softback. New. Tom Doctoroff marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs.
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What Chinese Want

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