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Customer Relationship Management: Concepts and Technologies
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Customer Relationship Management: Concepts and Technologies Paperback -

by Francis Buttle; Stan Maklan


Details

  • Title Customer Relationship Management: Concepts and Technologies
  • Author Francis Buttle; Stan Maklan
  • Binding Paperback
  • Pages 468
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781138498259 / 1138498254
  • Weight 2.15 lbs (0.98 kg)
  • Dimensions 9.6 x 7.4 x 1 in (24.38 x 18.80 x 2.54 cm)
  • Library of Congress subjects Customer relations - Management
  • Library of Congress Catalog Number 2018053860
  • Dewey Decimal Code 658.812

About the author

Francis Buttle, BSc, MA, PhD, is founder and principal consultant of Francis Buttle & Associates, and Honorary Adjunct Professor at Macquarie Graduate School of Management, Sydney, Australia.

Stan Maklan, BSc, MBA, PhD, is Professor of Marketing and Technology, Cranfield School of Management, UK and Co-Director of the Cranfield Centre for Strategic Marketing and Sales.

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Customer Relationship Management: Concepts and Technologies

Customer Relationship Management: Concepts and Technologies

by Buttle, Francis

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Customer Relationship Management: Concepts and Technologies

Customer Relationship Management: Concepts and Technologies

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Customer Relationship Management: Concepts and Technologies
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Customer Relationship Management: Concepts and Technologies

by Buttle, Francis/ Maklan, Stan

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Customer Relationship Management: Concepts and Technologies
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Customer Relationship Management: Concepts and Technologies

by Buttle, Francis

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Customer Relationship Management
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Customer Relationship Management

by Buttle, Francis

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CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS & TECHNOLOGIES 4/E 2019
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CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS & TECHNOLOGIES 4/E 2019

by BUTTLE

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