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Customer Relationship Management: Concepts and Technologies
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Customer Relationship Management: Concepts and Technologies Paperback - 2015

by Francis Buttle; Stan Maklan


Details

  • Title Customer Relationship Management: Concepts and Technologies
  • Author Francis Buttle; Stan Maklan
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 426
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2015
  • Illustrated Yes
  • ISBN 9781138789838 / 1138789836
  • Weight 1.67 lbs (0.76 kg)
  • Dimensions 9.69 x 7.44 x 0.87 in (24.61 x 18.90 x 2.21 cm)
  • Library of Congress subjects Customer relations - Management, BUSINESS & ECONOMICS / Customer Relations
  • Library of Congress Catalog Number 2014028109
  • Dewey Decimal Code 658.812

About the author

Francis Buttle, BSc, MA, PhD, is founder and principal consultant of Francis Buttle & Associates, and Honorary Adjunct Professor at Macquarie Graduate School of Management, Sydney, Australia.

Stan Maklan, BSc, MBA, PhD, is a Reader in Strategic Marketing, Cranfield School of Management, UK.

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Customer Relationship Management: Concepts and Technologies
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Customer Relationship Management: Concepts and Technologies

Customer Relationship Management: Concepts and Technologies

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Customer Relationship Management : Concepts and Technologies

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Customer Relationship Management: Concepts and Technologies
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Customer Relationship Management: Concepts and Technologies

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Customer Relationship Management: Concepts and Technologies
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Customer Relationship Management: Concepts and Technologies

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