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Inside Coca-Cola Paperback - 2012
by Neville Isdell; George Witte (Editor)
This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.
Details
- Title Inside Coca-Cola
- Author Neville Isdell; George Witte (Editor)
- Binding Paperback
- Edition Reprint
- Pages 288
- Volumes 1
- Language ENG
- Publisher St. Martins Press-3PL, U.S.A.
- Date 2012-10-16
- Illustrated Yes
- Features Illustrated, Index
- ISBN 9781250013712 / 1250013712
- Weight 0.7 lbs (0.32 kg)
- Dimensions 8.1 x 5.4 x 0.8 in (20.57 x 13.72 x 2.03 cm)
-
Themes
- Chronological Period: 21st Century
- Chronological Period: 1950-1999
- Library of Congress subjects Chief executive officers, Soft drink industry
- Dewey Decimal Code B
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Inside Coca-Cola
by Neville Isdell
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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
by Neville Isdell,David Beasley
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St. Martin's Griffin, October 2012. Paperback. USED Good.
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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
by Isdell, Neville; Beasley, David
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St. Martin's Griffin, 2012. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
by Isdell, Neville; Beasley, David
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Inside Coca-Cola: A CEOs Life Story of Building the Worlds Most Popular Brand
by Isdell, Neville
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St Martins Press. Reprint. Paperback. Used; Good. Simply Brit welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring theres something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 10/16/2012
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Inside Coca-Cola : A CEO's Life Story of Building the World's Most Popular Brand
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Inside Coca-Cola
by David Beasley Neville Isdell
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MacMillan , pp. 288 . Papeback. New.
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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
by Isdell, Neville; Beasley, David
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INSIDE COCA-COLA
by BEASLERY DAVID
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