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Words That Work: It's Not What You Say, It's What People Hear
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Words That Work: It's Not What You Say, It's What People Hear Paperback - 2008

by Frank Luntz

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.


From the publisher

"Updated with seven new 'words that work'"--P. 1 of cover. Includes bibliographical references (p. [297]-301) and index.

Details

  • Title Words That Work: It's Not What You Say, It's What People Hear
  • Author Frank Luntz
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Hachette Books, New York
  • Date 2008-08-01
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9781401309299 / 1401309291
  • Weight 0.68 lbs (0.31 kg)
  • Dimensions 8.04 x 5.32 x 0.95 in (20.42 x 13.51 x 2.41 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Popular culture - United States, Communication in politics
  • Library of Congress Catalog Number 2009464788
  • Dewey Decimal Code 808.042

About the author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT& T, Pfizer, and McDonald's. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.
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