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The Brand Glossary
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The Brand Glossary Paperback - 2006 - 2007th Edition

by Interbrand


From the publisher

Includes bibliographical references (p. 131)

Details

  • Title The Brand Glossary
  • Author Interbrand
  • Binding Paperback
  • Edition number 2007th
  • Edition 2007
  • Pages 141
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date November 28, 2006
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Glossary, Illustrated, Index
  • ISBN 9781403998095 / 1403998094
  • Weight 1.28 lbs (0.58 kg)
  • Dimensions 10.54 x 8.96 x 0.34 in (26.77 x 22.76 x 0.86 cm)
  • Library of Congress subjects Marketing, Brand name products - Marketing
  • Library of Congress Catalog Number 2006051223
  • Dewey Decimal Code 658.827

About the author

JEFF SWYSTUN is Global Director of Interbrand, the world's leading branding consultancy, which has worked with leading global brands. The book contains contributions from branding experts at Interbrand.
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The Brand Glossary
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The Brand Glossary

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The Brand Glossary
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The Brand Glossary

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The Brand Glossary

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The Brand Glossary
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The Brand Glossary

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The Brand Glossary

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