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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Yes!: 50 Scientifically Proven Ways to Be Persuasive Paperback - 2009

by Noah J. Goldstein; Steve J. Martin; Robert Cialdini

Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life.


Details

  • Title Yes!: 50 Scientifically Proven Ways to Be Persuasive
  • Author Noah J. Goldstein; Steve J. Martin; Robert Cialdini
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Free Press
  • Date 2009-12-29
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9781416576143 / 1416576142
  • Weight 0.45 lbs (0.20 kg)
  • Dimensions 8.13 x 4.84 x 0.72 in (20.65 x 12.29 x 1.83 cm)
  • Library of Congress subjects Business communication, Interpersonal communication
  • Library of Congress Catalog Number 2007041917
  • Dewey Decimal Code 658.45

About the author

Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

Steve Martin is the UK-based co-director of Influence at Work. Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.

Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini's books ethically and effectively.

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Yes!: 50 Scientifically Proven Ways to Be Persuasive

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