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Reinventing You: Define Your Brand, Imagine Your Future
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Reinventing You: Define Your Brand, Imagine Your Future Hardcover - 2013

by Dorie Clark

Whether readers are still building their career or are on the road to reinvention, a personal brand is the ticket that will lead to success. Clark provides a step-by-step guide to help people assess, build, and reinvent their personal brands.


Details

  • Title Reinventing You: Define Your Brand, Imagine Your Future
  • Author Dorie Clark
  • Binding Hardcover
  • Edition 3.10.2013
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, MA
  • Date 2013-04
  • Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9781422144138 / 1422144135
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.3 x 5.6 x 1.1 in (21.08 x 14.22 x 2.79 cm)
  • Library of Congress subjects Success in business, Career development
  • Library of Congress Catalog Number 2012034921
  • Dewey Decimal Code 650.1

About the author

Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes. Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University's Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report. She is also a columnist for Mint, India's second-largest business newspaper.

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Reinventing You: Define Your Brand, Imagine Your Future

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Reinventing You: Define Your Brand, Imagine Your Future
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Reinventing You: Define Your Brand, Imagine Your Future

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Reinventing You: Define Your Brand, Imagine Your Future

by Clark, Dorie

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by Clark, Dorie

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