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Groundswell: Winning in a World Transformed by Social Technologies
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Groundswell: Winning in a World Transformed by Social Technologies Paperback - 2011

by Charlene Li; Josh Bernoff

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.


Details

  • Title Groundswell: Winning in a World Transformed by Social Technologies
  • Author Charlene Li; Josh Bernoff
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, New Delhi
  • Date 2011-05
  • Features Bibliography, Index, Table of Contents
  • ISBN 9781422161982 / 1422161986
  • Weight 0.77 lbs (0.35 kg)
  • Dimensions 8.29 x 5.57 x 0.9 in (21.06 x 14.15 x 2.29 cm)
  • Library of Congress subjects Information society - Economic aspects, Online social networks - Economic aspects
  • Dewey Decimal Code 303.483

About the author

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

by Li, Charlene; Bernoff, Josh

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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
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Groundswell: Winning in a World Transformed by Social Technologies

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Groundswell, Expanded and Revised Edition : Winning in a World Transformed by Social Technologies
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Groundswell, Expanded and Revised Edition : Winning in a World Transformed by Social Technologies

by Li, Charlene, Bernoff, Josh

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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
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by Charlene; Bernoff, Josh Li

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