Description:
Temple University Press. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research Hardcover - 2009
by Douglas Ward
Details
- Title A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
- Author Douglas Ward
- Binding Hardcover
- Pages 240
- Volumes 1
- Language ENG
- Publisher Temple University Press
- Date 2009-07
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9781439900154 / 1439900159
- Weight 0.9 lbs (0.41 kg)
- Dimensions 8.46 x 6.52 x 0.91 in (21.49 x 16.56 x 2.31 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Marketing research - United States - History, Parlin, Charles C
- Library of Congress Catalog Number 2008047856
- Dewey Decimal Code 658.83
Media reviews
Citations
- Choice, 04/01/2010, Page 0
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Stock Photo: Cover May Be Different
A New Brand of Business : Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
by Ward, Douglas
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- 9781439900154 / 1439900159
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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
by Ward, Douglas
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- Hardcover
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- ISBN 10 / ISBN 13
- 9781439900154 / 1439900159
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Temple University Press, 2009. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
by Douglas Ward
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Hardback. New. Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.
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A New Brand of Business Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
by Ward, Douglas
- New
- Hardcover
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- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781439900154 / 1439900159
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Temple Univ Pr, 2010. Hardcover. New. 228 pages. 8.50x6.00x1.00 inches.
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Stock Photo: Cover May Be Different
A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
by Ward, Douglas
- Used
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- Hardcover
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- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781439900154 / 1439900159
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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