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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition Paperback - 2017

by John Davis


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  • Title Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition
  • Author John Davis
  • Binding Paperback
  • Pages 390
  • Volumes 1
  • Language ENG
  • Publisher de Gruyter
  • Date 2017-12-19
  • Features Bibliography, Index
  • ISBN 9781501515767 / 1501515764
  • Weight 1.37 lbs (0.62 kg)
  • Dimensions 9.61 x 6.69 x 0.81 in (24.41 x 16.99 x 2.06 cm)
  • Library of Congress subjects Marketing research, Marketing - Evaluation
  • Library of Congress Catalog Number 2017448397
  • Dewey Decimal Code 658.802

About the author

John A. Davis is Chairman of Brand New View LLC, USA. His career spans the academic and business worlds, as a senior executive and leader in both. He is the author of several acclaimed marketing books. John is a visiting professor at the International Olympic Academy in Olympia, Greece, and has also taught at University of Washington, UC Davis and Stanford University, and in partner programs with faculty from University of Chicago, INSEAD, Emory, Munich Business School, and the European Business School. John has also taught in dozens of executive education programs for leading companies, including: IBM, DOW Chemical, and Allianz. His research interests are in global brand leadership, marketing strategy, sports marketing, and marketing accountability. He received his M.B.A. from Columbia University and his B.A. from Stanford University.

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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

by John Davis

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Paperback / softback. New. Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.
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