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Emotional Branding: The New Paradigm for Connecting Brands to People Paperback - 2010
by Marc Gobe
A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. 40 illustrations.
Details
- Title Emotional Branding: The New Paradigm for Connecting Brands to People
- Author Marc Gobe
- Binding Paperback
- Edition Updated and Revi
- Pages 352
- Volumes 1
- Language ENG
- Publisher Allworth
- Date 2010-02-09
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Price on Product - Canadian, Table of Contents
- ISBN 9781581156720 / 1581156723
- Weight 0.95 lbs (0.43 kg)
- Dimensions 9 x 5.9 x 1.1 in (22.86 x 14.99 x 2.79 cm)
- Library of Congress subjects Branding (Marketing), Consumers' preferences
- Library of Congress Catalog Number 2009037541
- Dewey Decimal Code 658.827
Media reviews
Citations
- Publisher's Weekly Annex, 02/15/2010, Page 0
- Reference and Research Bk News, 05/01/2010, Page 109
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Emotional Branding: The New Paradigm for Connecting Brands to People
by Gobe, Marc
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Emotional Branding: The New Paradigm for Connecting Brands to People
by Gobe, Marc
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