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Authenticity: What Consumers Really Want
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Authenticity: What Consumers Really Want Hardcover - 2007 - 1st Edition

by James H. Gilmore; B. Joseph Pine II


Details

  • Title Authenticity: What Consumers Really Want
  • Author James H. Gilmore; B. Joseph Pine II
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, New Delhi
  • Date September 24, 2007
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9781591391456 / 1591391458
  • Weight 1.37 lbs (0.62 kg)
  • Dimensions 9.51 x 6.36 x 1.22 in (24.16 x 16.15 x 3.10 cm)
  • Library of Congress subjects Consumer behavior, Product management
  • Library of Congress Catalog Number 2007017287
  • Dewey Decimal Code 658.834

Media reviews

Citations

  • Library Journal, 10/15/2007, Page 75
  • Publishers Weekly, 09/10/2007, Page 54
  • Time, 03/24/2008, Page 53

About the author

James Gilmore and Joseph Pine are co-founders of Strategic Horizons LLP, a 'thinking studio' that combines the best of consulting firms, think tanks, and acting workshops to help companies design all-new say of adding value to their economic offerings. Together they authored the bestseller, The Experience Economy, and edited Marketing of One and Pine himself wrote Mass Customization.
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Authenticity: What Consumers Really Want
Stock Photo: Cover May Be Different

Authenticity: What Consumers Really Want

by James H. Gilmore; B. Joseph Pine II

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Authenticity: What Consumers Really Want
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Authenticity: What Consumers Really Want

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Authenticity : What Consumers Really Want

by James H. Gilmore; Pine, B. Joseph, II

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Authenticity : What Consumers Really Want

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Authenticity: What Consumers Really Want
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Authenticity: What Consumers Really Want

by Gilmore, James H.

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Authenticity : What Consumers Really Want
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Authenticity : What Consumers Really Want

by Gilmore, James H., Pine, B. Joseph, II

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Authenticity : What Consumers Really Want
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Authenticity : What Consumers Really Want

by Gilmore, James H., Pine, B. Joseph, II

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ISBN 10 / ISBN 13
9781591391456 / 1591391458
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Authenticity : What Consumers Really Want
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Authenticity : What Consumers Really Want

by Gilmore, James H., Pine, B. Joseph, II

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Authenticity: What Consumers Really Want

by Gilmore, James H.; Pine II, B. Joseph

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Authenticity: What Consumers Really Want
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Authenticity: What Consumers Really Want

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