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The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and
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The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century Hardcover - 2010

by Jeffrey L. Cruikshank; Arthur W. Schultz


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  • Title The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century
  • Author Jeffrey L. Cruikshank; Arthur W. Schultz
  • Binding Hardcover
  • Edition First Edition
  • Pages 480
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, MA
  • Date 2010-08
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9781591393085 / 1591393086
  • Weight 1.7 lbs (0.77 kg)
  • Dimensions 9.5 x 6.4 x 1.4 in (24.13 x 16.26 x 3.56 cm)
  • Library of Congress Catalog Number 2010003079
  • Dewey Decimal Code B

Media reviews

Citations

  • Publishers Weekly, 10/04/2010, Page 0
  • Reference and Research Bk News, 02/01/2011, Page 112

About the author

Jeffrey L. Cruikshank is an author or coauthor of many books, including Shaping the Waves: A History of Entrepreneurship at Harvard Business School. Arthur W. Schultz is a veteran ad agency executive who once headed Foote Cone & Belding, the successor agency to Albert Lasker's Lord & Thomas.
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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Jeffrey L. Cruikshank,Arthur W. Schultz

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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Jeffrey L. Cruikshank,Arthur W. Schultz

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Man Who Sold America : The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

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Man Who Sold America : The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Schultz, Arthur W., Cruikshank, Jeffrey L

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by Cruikshank, Jeffrey L.; Schultz, Arthur W

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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Cruikshank, Jeffrey L.; Schultz, Arthur W

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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Cruikshank, Jeffrey L., and Schultz, Arthur W.

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Boston: Harvard Business Review Press, 2010. viii, 435 pages, [32] pages of plates, illustrations (some colour); 24 cm. Tight, clean copy. Dust jacket protected in a mylar cover. A fine copy of the first printing. The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent 'reason why' advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements." - Publisher.. 1st. Hardcover. Fine/Fine. 8vo. Collectible.
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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of...
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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Cruikshank, Jeffrey L

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ISBN 10 / ISBN 13
9781591393085 / 1591393086
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